Est1 - Task 1 Essay

771 Words May 1st, 2013 4 Pages
Part A
Most businesses start with the primary thought of making money. As a small grocery store chain, it is hard to compete with the larger national grocery stores, which often force the smaller local stores out of business. It is this dynamic, with the help of consumers, which is forcing both small and large businesses to reconsider their organizational goals and outcomes to include social responsibility. A successful business understands their customers, learns what their customers presently need, and foresees what their customers will need in the future.

Company Q has shown little to no social responsibility. They have not demonstrated to the communities they are in that they are a reliable company by staying in the community. By
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If Company Q determines their business could survive and thrive in the community; the next step would be to look at the products they sell. The product that is available for purchase needs to also be targeted to the population of the neighborhood. For example, ethnic or cultural foods need to be common to the neighborhood they are being sold in.

After many years of customer requests, Company Q began selling a very limited amount of health-conscience and organic products. When local food banks asked for donations of day-old products, management declined due to worries over employee theft and fraud. If Company Q had looked at this request through the eyes of a socially responsible business, they could have donated the left over products to those in need, which in turn, would have given the perception that Company Q is concerned about the people in the neighborhood. When the residents of a neighborhood see or feel that a company is giving back to the community, they are more willing to patron the business. “The actions of a company color the perceptions, behavior, and well-being of its customers, prospects, and the community at large, affecting its own health as well as that of the world around it.” (McKee, 2012) Employees who work in the grocery store would also feel a sense of pride that their employer is giving back to the people who spend their hard earned money at their store. Employees who are happy and proud of where they work have less

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