Est1 Task 4

Satisfactory Essays
First congratulations on a successful simulation Team C! I enjoyed reading your final report in addition to how you achieved impressive results!
I believe that this simulation was a great tool in helping us as MBA candidates to see just how companies succeed and/or fail to achieve their growth targets in revenue and profitability. However, an organization heightens the probability of achieving profitable growth whenever it has a clear expansion strategy and a strong execution infrastructure. One without the other impairs the probability of success. I conclude that there are two main reasons for such: 1) inadequate consideration of opportunities within the core business, adjacent to the core business or within new customer sub-segments; 2) an organizational infrastructure that cannot support successful execution.
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That is your team could achieve growth by sub-segmenting customers, growing the core business, and by growing adjacent opportunities. By reformulating in Period 4 by removing the alcohol content, you were able to open your segment and thus provide a product that was desirable to all age ranges from children to adults to older generations. The additions of Allround+ and Allright were attractive growth opportunities within the core of the Allstar brand and an enhancement to the already popular Allround. Getting to know your customer base and the products they craved though the use of social media outlets like Facebook and Twitter, I believe is what enabled you to strengthen your position as a key competitor within the market. Offering a loyalty program was a brilliant way to create value as well as increase your bottom
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