Establishing a popular culture or becoming a celebrity has been a desire of many. The rewards in

Hollywood is a very powerful modern day institution, where a star's image can characterize, shape and circulate societal myths and ideologies. The construction of a star's image as a commodity of their societal myths and ideologies has the extraordinary power to exert messages so that even the smallest details become significant yet not overtly obvious. How a star's image is produced and then consumed can justify a society's relationship with that image and therefore aid in explaining the social construction of what society deems as their 'reality'. A star's image is created through a range of representations churned out by Hollywood. Capitalism from the commercialization of these images has made Hollywood the dominant force it is

When Steve Jobs unveiled the iPhone at the Macworld convention in January of 2007, a tidal change in the way users communicate with one another was unleashed. The phone, which combined the already popular attributes of an iPod with the traditional cell phone, was an instant success, selling millions of units even at the initially haughty price of $599 each (Vogelstein, 2008). The theory behind the creation of the phone was deceptively simple: combine an MP3 player with a Blackberry, camera, and regular cell phone operating on a sleek touch-screen controlled software system. Consumers were finally freed from carrying separate devices to perform all they tasks they now wanted to away from home. In one simple hand-held device they could take pictures, listen to music, play games, communicate with friends and family, and even surf the Internet. This one device changed the way that people began sharing information, allowing them to instantly access information anywhere in the world while also transmitting it just as quickly. The iPhone is now universally recognized and has become a cultural artifact in our times.

A. Attention Getter: How many people in this room own or have owned an IPod, IPhone, or IPad? Isn’t astounding how one man’s vision and innovation gave us all devices that have made the world today more connected than it’s ever been? Devices we NOW can’t imagine leaving behind when we walk out the front door in the morning. Whether it’s listening to music in your bedroom, reading the news on the train ride to work, checking your email at home or even sitting in a waiting room watching Netflix. It’s hard to deny the influence and impact that Steve Jobs has had on modern culture.

A celebrity is not a person known for his/her talent or achievement, but an individual recognized for his/her reputation created by the media. The phase of stardom is slippery, and media may choose to represent celebrities varying from exaggerated admiration to mockery. The three texts chosen, movie "Sunset Boulevard", feature article "Over the Hilton" and television show "Celebrity Uncensored Six" are texts presenting different perception of celebrities than their usual images - either corrupted by the encircling media, overloads oneself with self-indulgence, or just mocks celebrity in a broad spectrum. Such media items empower and impresses the audience by perceiving celebrities as people who pay the price of privacy to gain well

New top-end mobile phones such as the Apple Iphone are allowing a new class of mobile to emerge in the world today. Combined with its ease of use, rich design, and well-organized application system through Apple App Store makes the Iphone an appealing platform for development of other smartphones. The Apple IPhone was released on June 29, 2007 by CEO of Apple Steve Jobs (Honan). The IPhone offers many of the innovative features found on competing devices, but it also differs from other smartphones on the market.

Technology change has naturally been a major factor in Apple's success. The company played a major role in the shift to a mobile computing society, by developing the personal technology devices that would

This picture is a perfect portrayal of celebrity culture in today’s era. The desire to be virtually ‘connected’ and share everything in one’s life is the new trend. And this has resulted from the constant competition from the new community of ‘microcelebrities’, which is based on achieving fame through broadcasting oneself through media. One of the demeaning aspect of the picture is the lack of genuineness and enforcement of stylish lifestyle on the audience which makes it loose the emotional quotient.

A star’s image is a concept carefully molded by the celebrity himself or herself with the aid of many factors such as audience reception and current ideological trends. Star image, by definition, given by O’Shaughnessy and Stadler, is “the qualities, ideals, and values that a star represents, based on their films and other performances, and on media information circulated about them” (430). A change of star image encompasses the sum of everything we, as in the audience, affiliate with that star. That means changing the star’s body of work, promotion, publicity, and audience practices. These factors put together is also known as star text (Professor Josh Jackson, September 8, 2016, University of California, Berkeley). Jennifer Lawrence had a particular star text before she took on the role of Katniss Everdeen in The Hunger Games and was instead known for her role of Ree Dolly in Winter’s Bone. This new role launched Lawrence into a different star text she was previously known for. Though it seemed like the change is solely based on her landing an already popular role, the change in her star text is still calculated in order for her to maintain a certain image that landed her at the top of the celebrity social ladder. This careful manipulation of a celebrity’s image as she takes on a role that guaranteed a big impact on her acting career demonstrates how a star’s image is important when it comes to maintaining what the celebrity, and everyone who is working with that

Over the last decade, electronic-based companies such as Samsung and Apple have collaborated with cellular-phone carriers, and have studied the average consumer to find endless ways to improve the cellular phone. As a result, the smart phone was born. With their ability to provide users with instant access to communication, entertainment, Internet access, calendar, news, social media, and much more, the smart phone revolutionized and shifted the path of modern technology. In 2006, Apple began this revolution with their release of the iPhone. Being the first proper smart phone, many other companies attempted to mimic the unbeatable features and technology that Apple had included with the iPhone.

On June 29, 2007, Apple Inc. launched sales of the iPhone at Apple and AT&T stores across the country. Many hours earlier, enthusiastic customers lined up outside stores to get the first iPhone in their hands. The iPhone is more than just a breakthrough mobile-phone device. It is a strategy that may expand Apple's sphere of influence. Apple elegantly combined a mobile phone, mp3 player, and personal digital assistant (PDA) on the same machine characterized by its unique, innovative design.

The iPhone was introduced in January 2007 by Steve Jobs after months of rumors and anticipation. Prior to the launch of the iPhone, Apple dominated the digital music

The iPhone proved the ability of the smartphone beyond businesses to everyday consumers, permitting users to gain easy access to email and mobile browsing. Unprecedentedly, consumers felt like their computer was mobile.

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

In 2007, Jobs invented the iPhone, a user friendly smart phone, which launched the smart phone market as we know it today. Until the emergences of other companies in the smart phone industry Apple monopolized the smart phone market. Although, other competitors are producing smart phones, Apple still continues to be successful when it comes to sales. For instance, Apple’s new iPhone 5S models sold more than 9 million units in their first weekend, and the company has earned praise for