Estee Lauder : A Global Leader Essay

1813 WordsOct 25, 20168 Pages
Estee Lauder has been a global leader in the beauty industry since the late 1940’s. Their astounding attention to detail and priority to transformative products and experiences help individuals express their own sense of beauty. Estee Lauder is a company that solely focuses on high quality make up, skin scare, fragrance and haircare with a globally diverse portfolio of 25+ brands sold in 150 countries. Their desire to constantly push the boundaries of what their clientele expects is what has helped them continue in the bold work of Mrs. Estee Lauder herself to this day. For this very reason and many more is why I chose this company. “Estee Lauder manufactures and markets prestige beauty products. The company 's products are sold in more than 150 countries and territories under several well-known brands, including Estee Lauder, Aramis, Clinique, Origins, MAC, Bobbi Brown, La Mer and Aveda. Additionally, Estee Lauder is a licensee of several brands for fragrances and cosmetics, including Tommy Hilfiger, Kiton, Donna Karan New York, DKNY, Michael Kors, Tom Ford, Dr. Andrew Weil, Ermenegildo Zegna, Tory Burch, Marni and Aerin.” (------) Choosing Estee Lauder was rather easy because of the cultures and values they work under and their high respect to maintain company transparency. The culture of this company is often described as a rare mix of family values with a high performing public company. The mixture of these qualities often translates into a collaborative

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