Estee Lauder And The Cosmetics Industry

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In 1946, Estée and Joseph Lauder founded the Estée Lauder Companies Incorporation. It is one of the world’s most dominant manufacturers and marketers of high quality skin care, hair care, makeup, and fragrance products. Estée Lauder products are sold in over 150 countries and territories under many notorious brands, such as MAC Cosmetics, Bobbi Brown, Clinique, and Origins. Designer fragrances that are sold under Estée Lauder include: Tommy Hilfiger, DKNY, Michael Kors, and Tom Ford. Today, Estée Lauder continues to be a prosperous leader in the cosmetics industry due to the success and global recognition of the brand names, efficiency in product innovation, strong status in key geographic markets, and consistently creating high quality products. Estée Lauder markets and promotes their products with a well-diverse portfolio of over 25 discrete brands. The products of the company and partnered brands are sold primarily through specific distribution channels that go along with the luxury image and prestige status of the company’s brands. These distribution channels consist of extravagant and affluent department stores, specialty multi-brand retailers, deluxe perfumeries, and upscale salons and spas. Additionally, the products are sold in travel retail locations, airports, cruise ships, self-select outlets, and online through various websites. Estée Lauder owns plentiful offices, distribution facilities, and warehouses around the United States and outside the nation. The

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