Estee Lauder

In order to meet this mission statement I would like to propose following three strategies:

Ideally, a good mission statement also provides information regarding the organization’s overall management philosophy, its business model, its technical and social competencies, and its values and beliefs (Aguinis, 2009; Azaddin, 2011; Bart & Hupfer, 2004; Covin, Slevin, & Schultz, 1994). Moreover, to make mission statements of large companies more individually relevant, Azaddin (2011) advocates flexible “guiding statements” that account for the “context, culture, structure, and needs of an organization” (p. 31). Thus, a mission statement must be meaningful and applicable to all stakeholders for strategic decision-making to be effective.

Be sure to include a good Mission Statement that meets the criteria of our author. This is a standalone paragraph that clearly indicates the business in which your company finds itself, and addresses the MARKET that you are addressing. A Mission Statement is market focused and not product-focused.

Mission statements for any organization are today a foundation stone for defining its activities, attitudes and culture. Thus the mission statement influences the organization to a very great extent. Thus the mission statement shows the degree of internalization and the general principles of governance adopted by the institution, and its core values and responsibilities and the area of interest. (Yopp, 2008)

Shortly after World War I began, Estee’s Hungarian uncle immigrated to America and lived with the family. Estee’s uncle, John Schotz experimented with chemistry and was a salesman for his face creams. As a teen, John’s creams were Estee’s first real breakthrough. John had set up a laboratory behind the Mentzer’s home where Ester would watch amazed at the products. Ester began creating her own creams and formulas and trying them out on her friends, family and any woman that would let her. Creme Pack, Cleansing Oil, AllPurpose Creme, and Skin Lotion were Estee’s first four products. When the owner of a salon in Manhattan asked her what she used to get her glowing complexion she gushed. Later Ester would chat and demonstrate her products on women waiting in the lobby, under the hair dryers and anyone who would listen. Her creams became a hit. Estee would always say the best forms of communication were “telephone, telegraph and tell a woman”. This showed true when Estee landed a order with Saks Fifth Avenue, they sold out in just a couple days. After the major success she expanded to more prestigious retailers such as Neiman Marcus, Marshall Field’s, Bonwit Teller and I. Magnin. Estee opened each store herself and also trained all the sales women who would be demonstrating her

This Mission Statement would affect me in different ways such as that it will open new opportunities for me to learn more and achieve the goals I have for myself

Businesses usually abide by a mission statement to align goals and values establishing objectives toward creating the purpose of providing a service with the intent of promoting a quality product. My mission statement goes as follows...”Quality service and customer satisfaction are the driving force which Taste of Manila and its employees strive to achieve and will settle for

Being the largest cosmetics market in the world, the United States has proven its ability in keeping an industry alive for decades. Cosmetics and beauty products play one of the most important roles in western society. They are products that are used on a daily basis and hold much meaning to the regimens of individuals everywhere. As stated earlier, the term cosmetics is widely used to include beauty, fragrance, and cleanliness products such as toothpaste and shampoo. It is often said that the average American is exposed to approximately 200 advertisements on a daily basis. That is simply the average America; now I want you to think of Elizabeth Gains, the fictional character introduced to you earlier. Elizabeth moved to New York City this past summer from a small suburban area in Connecticut. While her job description indicates that she is constantly in contact with advertising and publicity, it is no help that she lives in the largest city in all of the United States of America. Liz, as her friends call her, is at an age that the beauty and cosmetics industry mainly target.

Assume the role of Pierre Pirard, I would execute the supply chain re-engineering for the value it could bring. The turnkey strategy would greatly improve Elizabeth Arden’s performance on supply chain efficiency and effectiveness. The plan should include supplier consolidation to reduce COGS as well as an improvement on working capital. It also requires a re-design of the organization structure.

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line

The cosmetics business is a billion dollar industry. Every year, women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that "sex sells" is evident in gossip magazines, movies, advertisements, music, and more subtly- in the business world. People first notice what race someone is, how beautiful or ugly they are and what clothes they are wearing. Beauty is skin deep; however, first impressions are usually what others use to base their

Estée Lauder has an extremely large presence as the global leader in prestige beauty with products being sold in more than 150 countries. This global success is attributed to their focus on cultural relevance, making sure that their products, signage, marketing etc. appeals to consumers in each local market.

But in the future, the company can innovate by introducing new vision statement to be more strong and can achieveable. However, there is something missing on the mission statement which is there is no market, technology, and philosophy stated. For recommendation, Sapura Kencana can consider on putting these three elements on the company new mission statement in the future. So that, the mission statement will quite good and strong as its vision statement.

Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to