Estee Lauder

| * Introduction of new substitute products * More competitors trying to entry the market (saturation) * Increase of production costs * Maturity of the cosmetic industry * More importing regulations

Throughout the years, makeup and skin care advertisements have been some of the most viewed and produced of all time. Even from the time I was a little girl until now, I can remember watching advertisements for beauty products. There have been major changes in aspects of these advertisements from the distant past to now, and I can even recall changes within my lifetime. Beauty advertisements today show much more diversity in terms of gender and race. They also reflect the immense changes society has gone through regarding the way beauty is perceived. Many years ago, beauty advertisements would focus on men’s standards for women’s beauty, which is not the case today. The message and models depicted in beauty advertisements from the early 1900’s to modern day have evolved tremendously in a positive way.

At Company X, it is our upmost desire to comply with rules and laws pertaining to our business, and to hold our values at a spectacular level. Our company values include responsibility, equality, honesty, confidentiality, respect, and integrity. These values are the building block of our company, and should be followed by all employees, management, and any persons associated with our business. By adhering to the code of conduct, our work environment will be comfortable and reliable, and will help avoid unethical behavior.

Cosmetics are internationally used by people to enchant their appearance, improve their skin, and express their personalities. Many cultural values could be used to develop a marketing strategy for cosmetics, but three of the most important are sensual gratification, individual/collective, and youth/age. Cosmetics, which include makeup and skincare products, are often used for the purpose of enchanting one’s appearance either to appear younger or more attractive to others. Another use for makeup is expressing one’s individuality or for creating a look to fit in with their group.

1. Issue: Seventy five percent of online customers don’t buy online, somewhere in the consumer buying process they decide not to make the purchase online.

honest, & integrity. The second core value is that they hire great people, set clear expectations with providing regular feedback & celebrating excellent performance. The last core value is that they as a team “we look good together, we look bad together.”

As the body begins to age, some changes will be more obvious than others. Skin loses its elasticity and wrinkles and sagging become visible. Hair will lose its lustre and begin to thin out in men. These changes might make women, especially, lose confidence because society puts such an emphasis on females’ physical appearance. There are many products available such hair dyes, make up and medical procedures for the reversal of wrinkles and sagging skin. In recent year men as well as women use products to help delay signs of aging. The fact that the beauty industry is a thriving business, shows how insecure people are about the physical appearance of age.

"I was a woman with a mission and single-minded in the pursuit of my dream. " -Estee Lauder. Because of her relentless determination in achieving her dream, Estee Lauder transformed her one-woman operation into a multi-billion dollar corporation. Her company, Estee Lauder Inc., dominates the world of beauty and the cosmetics industry in America, earning over $10.2 billion in sales annually. Estee Lauder is a remarkable woman who never lost sight of her dream and never missed an opportunity to get her closer to achieving it.

The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.

Estée Lauder has an extremely large presence as the global leader in prestige beauty with products being sold in more than 150 countries. This global success is attributed to their focus on cultural relevance, making sure that their products, signage, marketing etc. appeals to consumers in each local market.

I picked this topic due to we are now in the digital age and e-commerce is becoming one of the most used tools globally to shop from your own home. It is the future of how businesses will expand while going online, & I wanted to explore the advantages and disadvantages that could affect the business.

No matter how notable or useful a product is, if customers cannot purchase it, it has no value to the company (Ruskin-Brown, 2006). It is, therefore, essential for companies to offer customers multiple channels for purchasing their products. That means, customers should be able to purchase the products of their liking using their preferred method of shopping, be it in store, online, by phone, or by mail.

Secondly, since a majority of the products online are becoming digital, the costs of production, promotion and distribution have become lower for producers. Thirdly, by adopting this strategy, these online merchants earn significant profit by selling small units of obscure items to many customers (Brynjolfsson et al, 2003). Finally, due to the low costs for searching relevant products, customers can access variety of products easily and quickly (Bakos, 1997).

research, it’s been shown that 75% of online shoppers are concerned about giving their personal and credit card information which comes under privacy risk. This study focuses on how the perceived risks influence two main categories of products- Digital and Non- digital products; Digital products being all the products that can be

The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. It offers skin care products, including moisturizers, creams, lotions, cleansers, sun screens, and self-tanning products; and makeup products,