Estee Lauder Research Paper

The company Covergirl cosmetics was founded in Maryland, Baltimore, by the Noxzema Chemical Company (Niti, 2014). During the year 1958 Covergirl cosmetics was bought by the American multinational consumer goods company, Procter & Gamble, also known as P&G. Another keydate in the company’s history was in 1974, when the company signed the First Black Model in history, by a cosmetics company (Rod, 2014). Cover girl provides a variety of products for women between the ages sixteen to fifty four, but the products are particularly famous in the teenage market place. The company does not own its own stores, rather they sell their products to drugstores, wholesalers and distribution centres and they don’t provide any personal consultant for their makeup, therefore Covergirl is more of a brand license then a cosmetics company. Covergirl cosmetics spends thousands of dollars each year to make their products just right for the consumers, this way when they lose their money in the mass merchant concept they make it up in the economy.

Annie Easley was born on April 23,1933, In Birmingham Alabama. Easley and her brother were raised by thaier single mother Mary Melvin Hoover. Her mother was one of her greatest inspirations and her role model, she always encouraged her to get a good education. In an oral history interview with NASA, she said that her mother always used to tell her "You can be anything you want to. It doesn't matter what you look like, what your size is, what your color is. You can be anything you want to, but you do have to work at it." Annie Easley attended school in Birmingham and graduated as the valedictorian of her grade. At that time Easly Wanted to become a nurse because she thought it was one of the only careers open to black women. However, later on

Cosmetics: In 1909 Gordon Selfridge had opened the first cosmetics counter to allow women to ‘try before you buy.’ By the 1920s, every pharmacy and department store in the world included makeup counters. The previous stigma attached to makeup was gone and women felt at ease scrutinizing the latest powders, vanishing creams, pan sticks, lipsticks and mascaras (or mascaros as they were known in the 1920s).

B. She was the first woman to start a cosmetics line and the first to have a perfume named after her (Brownell, 2009).

You should be known with Madam C. J. Walker. Her real name is Sarah Breedlove. She was an African American entrepreneur. She also a philanthropist and the first female millionaire in America. She was born on December 23, 1867. She became millionaire because of her a line of beauty and hair products for black women. She developed it and marketed it in her company named Madame C.J. Walker Company. Here is Madam C.J. Walker fact.

In the industry of cosmetology there has been women that have played an important role. Like Sarah Breedlove, who later became known as Madam C.J. Walker was America’s first African American female millionaire. She was born poor and orphaned, but later built her own business of manufacture hair products. A

LUSH – a global pioneer brand name in cosmetic industry. LUSH which was defined as fresh and green is for its famous natural and handmade cosmetics, which will give customers a unique experience. In introduction we will discuss about the evaluation of LUSH cosmetics, their company profile and their impact on sustainability.

To begin with her first accomplishment, she started to sell hair products after her bad experience of scalp ailment. Walker’s bad case of hair loss made her engrossed about how to properly care for thick-coarse hair and she began advertising products (Madam CJ Walker Timeline). She was a sales agent for Annie Malone, but she was not creating her own brand just yet (The Philanthropy Hall of Fame).She was

She was inspired by her own experience to create Madame Walker’s Wonderful Hair Grower in 1905. She suffered a scalp condition and was losing her hair. She tried many different products and tried different things to stop losing her hair and cure her scalp condition. When she finally discovered her product, she began to sell it to her family and friends. After a short time, word got out and she started selling it all around the South

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line

For baby boomer generation which is experiencing life changes brought by aging, they have shown increasing interests in cosmetics and toiletries, not only to enhance their appearance but also for other reasons. A simple example is that they use foundation with treatment ingredients to protect their skin against harmful UV rays, and to help a variety of skin problems.

The generation of Baby-Boomers are growing older and living longer. The struggle to stay young has created a demand for a cosmetic product that slows down the hands of time. Many cosmetic companies have developed products that promise to erase wrinkles, lift and firm skin on our faces, and smooth out blotchiness created by age spots. Estee Lauder's Idealists Skin Refinishing line promises to do all that. The products range from US$46 to US$85 (EsteeLauder.com 2005). These miracle serums and lotions have a price tag many consumers in China still may not be able to afford.

Estée Lauder has an extremely large presence as the global leader in prestige beauty with products being sold in more than 150 countries. This global success is attributed to their focus on cultural relevance, making sure that their products, signage, marketing etc. appeals to consumers in each local market.

Competition – There increase in price based competition from local brands which was driving down revenues, while competitors such as Revlon, had already promoted movies, compounded with stiff competition from Asian brands in the Asian market.

Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into