Ethical Business

793 WordsJul 20, 20134 Pages
Ethical Business Practices Ethical Business Practices Introduction Today we will evaluate the PepsiCo past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship. I will also outline how PepsiCo could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments. Code of Ethics According to "World’s Most Ethical Companies" (2011), PepsiCo made the list for most ethical company’s in the world. So you may be asking yourself were can there be room for improvement. Let me be the first to fill you in on a little secret, no matter…show more content…
Conclusion While we all know it hard having a good reputation it’s even harder trying to maintain it. PepsiCo has been during ok for many years and I’m sure that will not change for some time to come. The code of ethics is just a stepping stone for companies to follow it is total up to them to go above and beyond the call of their ethical duties to improve the quality of their employees and consumers alike. So in closing I feel PepsiCo has room for improvement and I’m sure they will close that window soon enough. References: World’s Most Ethical Companies. (2011). Retrieved from http://ethisphere.com/past-wme-honorees/wme2011/ PepsiCo. (2012). Retrieved from http://www.glassdoor.com/Overview/Working-at-PepsiCo-EI_IE522.11,18.htm Human Sustainability. (2012). Retrieved from http://www.pepsico.com/Purpose/Human-Sustainability.html Nutritional Labeling. (2012). Retrieved from
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