Ethical Consumerism Of Fast Fashion

Moreover, the growing number of conscience consumers was highlighted in a recent Bursen-Marsteller report; “people will more likely choose a product that supports a social cause when choosing between otherwise similar products” (Penn, Schoen & Berland, 2010). These average consumers daily decisions are slowly but surely being influenced by social concern and responsibility. Finally, the critical issue for Company Q is the social responsibility to its customers, who looks to business to provide them with satisfying, safe products and respect their rights as customer.

Bob Jeffcott’s article, “Sweat, Fire and Ethics” examines the problems surrounding the clothing industry and examines the world of sweatshops and the exploitation of women and girls around the world. Jeffcott writes regarding the harsh working conditions workers inhabit and what consumers can achieve to try and make a difference. His central focus is to educate consumers on the rampant problem of unsafe working conditions that goes on behind the scenes of major brands in today’s society. While Jeffcott successfully gets his point across by using historical examples to educate readers, emotionally drawing readers in, and presenting sensible solutions that consumers can do in order to support.

In this report I will be talking about how my chosen organisation, which is Primark, uses ethical issues to consider in its every day operational activities. Primark may not have some ethical issues that I will be discussing about in this report, but I will talk in detail about how they could use them, issues in their business. I will be explaining how Primark’s way of selling affects ethical issues and will be discussing about the things they need to be aware of whilst selling their clothes.

It is essential to select a representative and accurate sample. The population of interest this study will be the adults in Australia who are over 18 years old. In other words, a consumer should own understandings of fashion and unfashion independently. Due to time limitation, 4 samples come from QUT blackboard sources.

In The myth of the ethical shopper, Hobbes (2015) states that although boycotts may have been successful in 1990, they are failing in 2105. He asserts that the way in which our clothes are now made has changed and so advocacy campaigns just don't work. One of the problems is that retailers don't have direct contact with their factories. Production is outsourced to the lowest bidders. Chains of sub contractors are set up and production is being split between thousands of factories. Labels from JC Penny, Wal-Mart and Joe Fresh were all found in the rubble of Rana plaza (O'Connor 2014), but none of them directly contracted those factories. With multitudes of middlemen accountability is difficult.

The True Cost is a documentary that was filmed with the hope of educating consumers regarding the global impact that ‘fast fashion’ has on our society. Director Andrew Morgan provides the link between our clothes and the people who make them; careful to bridge the gap between the factory workers and how our high demand for fashion can affect their life. In fact, we seldom consider consumptionism (to consume, use or spend with little regard) and globalized production (when goods are made in another country for low wages) while shopping, but we should. Projects such as this documentary, shed light on the untold stories behind what appears to be a glamorous and trillion dollar business. Unfortunately, those who are impacted the most are the workers

Primark, an Irish clothing retailer company was set up and headquartered in Dublin in 1969. Nowadays, there are over 250 stores across the United Kingdom, Ireland, Europe and the United States. Moreover, Primark operates with about 700 suppliers in China, India, Bangladesh, Turkey and Eastern Europe. Primark takes corporate social responsibility for the shareholders, owners, customers, suppliers as well as employees. Corporate social responsibility is that a company not only creates profits for the shareholders, but also undertakes the social responsibility for customers, employees and environment, including complying with business ethics, rights of workers and the rules of environmental protection. In order to develop continuously, corporate social responsibility plays an significant role in a company, which drives stakeholders have reliance on the company. This essay focuses on the ways in which Primark taking its duty to society and the ways in which the company should have done better.

In the society of the year 2000, people “hold the period of youth sacred to education” (pg. 43). This bears some similarity to our own society, which has laws in place that require children to attend school and prohibit child labor. There are also laws in effect that protect workers’ health and safety. Moreover, similarly to Bellamy’s socialist vision, effective parents and teachers of today try to identify and build on children’s aptitudes, and people are (usually) able to choose their occupations.

Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a

For generations, Americans has been brainwashed by the media to believe that what is displayed on television is the ideal perception of what real beauty have manipulated American citizens of what style looks like. Furthermore, with their many brainwashing strategies, that means more and more consumers spending beyond their budget. Our perspectives have been heavily influenced by what they believe is nice, but can we afford it all? With unrealistic combination of goods in store, plazas, and mall, consuming has become a bad behavior of some. In support of my argument of the “Overspending”, author Gladwell’s article “The Science of Shopping” also argues that stores adjust to fit the needs and wants of the shopper are evidently presented. With that being said, we have no idea when we are being manipulated into unrealistic shopping behavior that is influenced by the way the advertisement is presented in visual sight. Author Gladwell gets a “retail anthropologist” and “urban geographer” named Paco Underhill to give breakdown points of how he helps brand name stores influence consumers into persuasion of buying more. However, most of us fall short of that discipline, while being persuaded to overspend during our store visits.

The purpose of this paper was to observe the consumers of a retail store of my choice; I chose to observe Victoria’s Secret and Targets consumers, because I myself am consumers of those stores quite often, then to analyze the behavior of the consumers of Victoria’s Secret and Target. Victoria’s Secret and Target consumers differ because of the difference in type of retail they offer and sell. Victoria’s Secret consumers know what they are going to be shopping for women and certain needs or wants they are looking to satisfy. Target consumers shop for any age and any gender,

Bruce, M. & Daly, L. (2006). Buyer behavior for fast fashion, Journal of Fashion Marketing and Management , Vol. 10 No. 3 , pp. 329-344

One of the leading companies that adopted CSR as a pioneer of ethic is The Body Shop. The company has used CSR as a competitive strategy in order to succeed in business. The shop owner knows what she does best. So, products are developed based on a specific group of customers in order to create a strong brand preferences and unique way with a perception of enormous customer groups, called sustainability ideals. The source of The Body Shop success is to utilize the benefits of CSR by selling products based on natural ingredients, paying a fair price and no testing on animal. According to porter (1985), he claimed that sustainability of differentiation depends on two things: "it is continued perceived value to buyers and the lack of competitor ability to imitate it" (Porter 1985 cited in Mallin 2009, p.71). It requires a transparency of work process with stakeholders. From this example, it explains why CSR is important to modern businesses like The Body Shop (Mallin 2009, pp.59-78),(Kwapong 2005, p.89).

This papers purpose is to teach fashion heavy consumers on the real price of fast fashion and how buying it affects the environment. This type of audience can be anyone who partakes in the buying of well-known cheap retail stores that have a large audience of being fast and obtainable. These consumers should have the information on how fast fashion effects are environment so it could possibly alter their buying habits to be eco-friendlier but buying either less or more sustainable clothing instead of the cheap alternatives. This audience should care about this purpose because this will affect the world now and for future generations as their environment is being mistreated because of these fast

Lifestyle behaviour is a one of part of the “AIO” (activities, interests, opinions), which might be determined as a shape of consumption that affects consumer alternatives on how to spend their time and money (Kuruvilla and Joshi, 2010, p. 261; Solomon, 2009, p. 229). Also, lifestyle, as reported in Gutman & Mills (1982), has classified fashion apparel lifestyle segments, such as interests, opinions, attitudes and consumer behaviors that concerned with purchase of fashion product (p. 67). Therefore, fashion lifestyle in this case was particularly basic in shopping orientations. In addition, Gutman and Mills (1982) have identified 7 segments depended on lifestyle patterns, which included the fashion orientation factors, such as “leaders, followers, independents (innovations), neutrals, negatives, uninvolved, and rejecters”. Leaders are quite high tastes in a fashion specifically. Followers are relatively identical to the leaders; however, they score not high as leader scale. Independents or innovations are also aware of fashion, but differ from leaders and followers in their strong anti-fashion attitude; mostly they were more possible to wear clothing for a short time and change when has a new design. Neutrals scored in the middle of all fashion behaviors; they did not consider fashion as particularly important. Uninvolved might identify that lower score than their groups