Ethical Dilemma

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Ethics, also known as moral philosophy, is a subdivision of philosophy, dealing with questions about morality. Societies, religions, professional groups all around the globe have their own principles or standards of conduct, which are followed by their members (Davis, Fowler, & Aroskar, 1997). Ethics is concerned with what is right, and what is wrong, good or bad, fair or unfair, responsible or irresponsible, it relates to what we ought to do in terms of rights, obligations, and benefits to society, fairness, or specific virtues. It is not just about what the case is or what is most acceptable or convenient (Preston, 1996). In the case study The Typo, writer is placed in a head of marketing position in a small, struggling,…show more content…
Oppositely subjective site of an ethical dilemma is when an emotional component has affected an individual’s response the way a dilemma was seen and settled (MacNiven, 1993). As a guide by solving ethical dilemmas moral judgements are used. Shaw at al. (2009, p. 28) highlights, a moral judgement to be strong, ‘it must be supportable by a defensible moral standard, together with relevant facts.’ People are using moral standards as a guide on what is right and what is wrong. To make morally strong, justifiable, right decision marketing manager of pharmaceutical company should consider three factors. Firstly, moral judgement needs to be logical, therefore marketing manager should not follow his personal preferences and feelings, instead he should look for motives and proofs to support the judgements. Logical judgements need to match with our other moral and non-moral beliefs (Shaw et al, 2009). For that reason marketing manager should not simply follow his personal preferences by keeping his job. He should consider option about informing doctors of typographical error, by doing so matching his moral and non-moral beliefs. To be in a good position to make an informed judgment, marketing manager should collect as much as possible evidence; for instance, what could happen if patients with acute or chronically gastrointestinal or diarrhoea problems will be taking
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