Ethical Impact Of Domino's Pizza

Domino’s Pizza was incorporated in 1963 and has been franchising since 1967. A traditional Domino’s store is located in shopping centers and/or strip malls with appropriate parking for delivery vehicles and walk-in customers for

Domino's Pizza is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park campus in Ann Arbor Township, Michigan United States, near Ann Arbor, Michigan. Founded in 1960, Domino's is the second-largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries. Domino's Pizza was sold to Bain Capital in 1998 and went public in 2004. Domino’s Pizza offers customers a full menu to choose from, including four types of pizza crust (thin, hand-tossed, deep dish and Italian Style), Domino’s

Italian foods are very popular especially pizza. One of the most well-known pizza companies is Dominos. Patrick Doyle CEO of Dominos plays no small part in Dominos success. “We have to wake up every day and figure out how to get better,” proclaims Patrick. Although it’s safe to say we all like Dominos are pizza from anywhere in general.

Domino’s Pizza is a multi-billion dollar a year enterprise.  The company operates through a network of roughly 9,000 stores scattered throughout the 50 states and located in over 60 countries (DATAMONITOR: Domnino's Pizza, Inc., 2010).  Since the first Domino’s franchise opened in Ypsilanti, Michigan in 1967, the pioneering giant of pizza delivery has established itself as a household name (Lief, 2008). However, maintaining a position of leadership in this extremely competitive business has required the organization to adopt several unique methods of oversight.

Historically, Domino’s Pizza has been a strong player in both the domestic US and international out-ofhome pizza marketplaces. With more than 9,300 locations in 65 countries, Domino’s is the number two pizza restaurant behind Pizza Hut and number one in the pizza delivery segment with market share numbers approaching 20 percent.1 (See Exhibit 1 for a ranking of the top 50 pizzeria brands in 2009 by sales.) In recent years, how ever, Dom ino’s ha s com e un der c onsumer fire and, although masked by

Firstly, I would recommend that Domino’s Pizza should shift the position to concern in healthier product. As the company has internal weakness in high fat contain and less organic food as well as there is a threat of changing customer habit for food consumption, as doing so, the company will minimize this threat and weakness and develop new strength. Healthier product will become new strength for the company. Moreover, the opportunity of leveraging supply chain & distribution system will help to introduce new product to the market. The new product should contain with organic product and use the local supply such as vegetables that available in the particular country in order to lower cost and maintain freshness.

In 2003, Domino’s started positioning itself in consumers mind through advertisement campaign “30 minutes or Free”.

Elmo’s controls two percent, this is compared to Famous Brands Debonairs which controls almost half of the market. This means that collectively Domino’s will control nine percent of the total market when all of Taste Holdings pizza outlets are converted to Domino’s. Taste has a considerable mountain to climb in order to meet their target of establishing Domino’s as the leading pizza delivery brand. On a positive note the number of pizza consumers in South Africa will is going to increase from seven million eight hundred thousand to ten million one hundred thousand from 2014 to 2018 (Lefifi, 2014). Therefore, there will be a larger market for Domino’s to tap into in order to grow their

This gave them an advantage because provided healthier alternatives to fast food, providing customers with nutritional contents. Dominos also had a different approach to advertising their products. They used the ability to provide a range of pizza, satisfying a customer’s particular want, as a way to lure in customers. Pizza delivery “30-minute guarantee,” was also services Dominos had, that attracted many customers. However, the time limit rule was ERASED when it took a negative impact on Dominos, due to employee’s accidents trying to meet time limit. They then launched a website that customers can use to order and pick up pizza or get home delivery, and made it applicable on mobiles. Dominos used competitive advertising as well, making sure their better than others, which FORMED intense competition with other pizza selling brands. However, Dominos success also came from the help of domestic and international franchises who invested in advertising efforts. These food chains creative advertising and marketing techniques seek to capture the audience’s attention, which is main cause for their large quantity of loyal consumers, that made

the company had implemented a communication plan during the crisis and took important actions to manage and control the negative effects

From an organizational perspective, Domino’s global restaurants adapt to the consumers cultures and taste to meet the needs of every customer worldwide. For example, in Japan, market research revealed that Japanese customer preferred raw sea food like raw fish, seaweed along with rice in their pizzas. The Japanese had the option of choosing between American style pizzas and local pizzas.

Domino Pizza is a chain of restaurants and delivery of the International Society pizza franchise based in Domino Farms Office Park (campus held by Pizza co-founder of Domino Tom Monaghan) in Ann Arbor, Michigan, American States MEMBERS, near Ann Arbor, Michigan

In 1985, Dominos opened total of 2841th store, making Domino’s the fastest growing pizza company in the country. The company reaches to open its 5000th store in the year 1989 and 1000th store in 1990. In 1996, Domino’s launched its website – www.dominos.com. Later in 1998, Domino’s launched another industry innovation called as Domino’s Heat wave, a hot bag using patented technology that keeps pizza oven – hot to the customer’s door and in the same year Tom Monaghan announced his retirement. He gave the ownership of the company to Bain Capital Inc. In later

Domino’s pizza is a worldwide restaurant chain and pizza delivery company. Dominos rewarded me as a quality project manager to solve its quality management issue facing in the sore in New Zealand.

* The company discontinues the 30-minute guarantee and re-emphasizes the Total Satisfaction Guarantee: If for any reason you are dissatisfied with your Domino's Pizza dining experience, we will remake your pizza or refund your money.1994 * Buffalo Wings are rolled out in all U.S. stores.1995 * Domino's Pizza International opens its 1,000th store. * First store opens on African continent, in Cairo, Egypt.  >>>>1996 * Domino's launches its website (www.dominos.com). * Domino's rolls out flavored crusts, for limited-time-only promotions, nationally for the first time in company history. * The company reaches record sales of $2.8 billion system-wide in 1996.1997 * Domino's Pizza opens its 1,500th store outside the United States, opening seven stores in one day on five continents simultaneously. * Domino's Pizza launches a campaign to update the company logo and store interiors with brighter colors and a newer look.1998 * Domino's launches another industry innovation, Domino's HeatWave®, a hot bag using patented technology that keeps pizza oven-hot to the customer's door.  >>>> * Domino's Pizza opens its 6,000th store in San Francisco, Calif. in April. * Domino's Pizza founder, Tom Monaghan, announces his retirement to pursue other interests, and gives up ownership of the