Ethical Issues Of Health Care Marketing

1034 Words5 Pages
Ethical Issues in Health Care Marketing Marketers in health care face many challenges in today’s market place. Therefore, competitive edge and gaining market share is key to an organizations success. False or deceptive representation in advertising is illegal under both federal and state law. The deception need not be intentional for the advertisement to be deemed misleading. For this reason, organizations must provide marketing materials in a truthful and non-misleading advertising approach. In summary to Quinn’s (2008) article, organizations need to be able to market and advertise their products and services. However, organizations should be ethical in their marketing strategies and encourage their competitors to do the same. As leaders in health care industry, we have the responsibility to educate consumers on services to help them understand and manage their individual health (Quinn, 2008). Therefore, when organizations overstep by advertising false information a competitor should take the directive and articulate to their competitive partner that they are misleading consumers. At this point if the false or misleading information is not corrected or removed, the following regulatory agencies can assist on resolving the issue. These regulators are designed to protect consumers from false or deceptive advertising. The Federal Trade Commission (FTC) is a federal organization that addresses national issues in regards to deceptive acts or practices that are
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