Ethical Issues Of Marketing : Marketing Ethics

CRM systems consist of history purchase and information of customers. It can help track customer more easily. It can reduce the process time and increase productivity.It will resist the activities of competitors attempting to attract customers’ patronage. Customers will loyal and would not switch

Marketing Ethics: The Marketers standards of conduct and moral values. The 5 areas of ethical concerns for Marketers are: Marketing Research – ex: Gathering marketing information in exchange for money or free offers. Product Strategy – ex: Product quality, planned obsolescence, packaging. Distribution – ex: Determining the appropriate degree of control over a channel. Promotion – ex: Gifts and Bribes Pricing – Most unethical pricing behaviours are also illegal. Social Responsibility: involves marketing philosophies, policies, procedures, and actions whose primary objective is the enhancement of society. The 4 levels of Social Responsibility are: Economic – Be Profitable; the foundation upon which all others rest Legal – Obey The Law; Play by the rules of the game Ethical – Be Ethical; Obligation to do what is right, just, and fair. Philanthropic – Be a Good Corporate Citizen; Contribute resources to the community, improve quality of life.

Under this task I will explain the ethical issues that business needs to consider in its operating activities and how a business they could improve the ethical of their operations and also I will evaluate the influence of stakeholders exert in one company.

Ethics are integral in the 21st century due to the evolution of business, technology, and government oversight. There is a legal responsibility to do what is right by the customer – if you produce a product knowing that there is a high risk of harm to the consumer, you will be eventually be found out, prosecuted, and held liable.

Businesses have been relatively passive in investigate their in marketing ethics and are still operating according to traditional business models and process that do not reflect consumer interests and ethical implications of their activity often continue afterthought and are yet to be thoroughly incorporated into management decision-making. The contingency framework can accelerate this pre-emptive approach to ethical decision-making. To embed ethics into firms planning and strategy formulation process , marketers should learn from consumers ethical evaluation of their marketing techniques (Smith and Cooper-Martin 1997). An “ethical execution of the marketing program. In addition to financial , market, and competitive objectives, marketers should include consumer concerns and ethical integrity as important criteria for management decision making . Furthermore, ethics must be matched throughout the marketing planning process from product development, market selection , advertising and promotion execution.

The problem to be investigated is the application of business ethics. In the business world, ethics are extremely important. Ethics are prime elements that help a business to grow and to become more productive. It is by applying proper business ethics that a business can operate in a moral or ethical business environment and managed to conduct all activities in a manner that maximizes profits while not compromising all other non-economic concerns(Schwab, 1996). Businesses have over the years failed to nurture business ethics in order to fulfill shareholders' interests and to have a culture that is oriented towards profit maximization and high performance(Jennings, 2012; Sims & Felton, 2006). This has led business to have gray areas in their activities. Gray areas are those situations or problems that do not fit exactly into any ethical analysis. These are the activities which may be represented to be immoral as a result of lying and false representations on the part of the business.

This will be an over view of ethics as it relates to business in our society. Concepts from Philosophy will seek to describe the correlation between actions that are classified as morally right or ethical in our dealings with each other as human beings. Clear and concise examples will be given as well as ways in which to improve upon business ethics.

Coca-Cola is one of the companies in the world with the largest supply chain and distribution system. This identity is facilitated by the company's large global presence. The large distribution channel enables the corporation to distribute over one million products across the world every day. In this case, the operations of the company are facilitated by over 100,000 workers across the world. It also implies that the firm has relationships with second and third parties such as suppliers of raw materials, wholesalers, and distributors. Apparently, Coca-Cola products are sold even at the small kiosk outlets. Therefore, Coca-Cola’s large and successful corporation stature makes it susceptible to various ethical issues. The existence of potential ethical issues is underpinned by the fact that the company interacts with a lot of business elements, most of which are heavily regulated in most countries. Additionally, the company’s tradition of successful business venture and the focus on expanding their product portfolio exposes them to various ethical risks. In this case, this paper examines the pertinent issues related Coca-Cola’s dispute against POM Wonderful.

Ethical decisions serve as the primary basis for good corporate governance. Proper marketing ethics emphasize the

According to Chapman, L. (2010), “Companies are impacted by competition through the price of their resources and the demand of their products. Market Research provides the insight to improve daily operations and save costs.” Over the course of this program I have learned that society often believes that the words business and ethics do not belong in the same sentence. History has proven that we are making a valiant effort to change that way of thinking. For instance, if we look back at how some of the biggest cases in America that dealt with ethical business practices, we can see that America is taking a stand against unethical behavior in business. Organizations such as Enron, has single-handedly destroyed our faith in ethical business practices. This also rings true when discussing ethics as it relates to marketing research. As stated in this week’s Hall Lecture, “as Christians we have a duty to ensure that marketing intelligence gathering is legal and ethical.” Conducting ethical market research requires us to have certain characteristics such as honesty, integrity, loyalty, fairness, leadership, reputation and accountability. Because of the competitive nature of the business world, it is sometimes hard for people to maintain those ethical values. As President Theodore Roosevelt said, “To educate the mind without the morals is to educate a menace to society.” Being competitive is a great quality for a marketing researcher to have, but that competitiveness has to be

The objective of this paper is to identify and analyse the policies specified by government and organisations for the protection of consumer interests and the role of ethics in consumer choice. It also analyses the role of ethics in consumer culture and give examples of how the service sector reacts to it.

In the past 10 years, consumers that is concerned about ethical issues emerged whom they would directly link with product being consumed and the social problem itself. The social issues being concerned mainly consists of environmental matters, anima welfare, conditions of working labour in third world countries and human rights (Tallontire, Rentsendorj & Blowfield 2001). Ethical consumers would have the responsibility towards the society (De Pelsmacker, Driesen & Rayp 2003).

The course reason for the necessity of moral thought in advertising methodology is intentioned with the procurement to keep away from strife and contradiction (Newton, Newton, Turk, and Ewing, 2013, pp.1421). Since, each showcasing objective has the goal to make exchange taking into account certain arrangement of desire, which is basically vital for any organization to make long haul progress in the business sector. The basic moral issues of promoting methodology are subsequently connected with variables inside idea of advertising blend, which are:

The Human Rights and Ethical Dilemmas Facing Marketing Research in an Ever Expanding Business Market

practices in their ensemble or are guided towards certain specific fields. Among these fields, a