Ethical Issues Of Marketing Research

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Ethical Issues in Marketing Research
Ethics is that branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions (Ethics, 2015).
What is Ethical Marketing?
Business ethics is one of the most complicated and contentious subjects in human society. The difference between right and wrong always has lots of conflicts. What is right to one may not be the same to the other. Ethics is studied by all the students in their course of study but the main point is that how much do they use it in their daily life. A person without ethics is useless, as he/she will be doing all the things for ones benefit neglecting others need. A survey by the Ethics Resource Center found that 43% of respondents believed their supervisors lacked ethical integrity. Ethical marketing focuses more on marketing efforts and informs about serious matters such as honesty, clarity etc.
Ethics is that field in which everyone has their own point of view about what is right and what is wrong. For instance while doing surgery a surgery a surgeon knows what to do it is something like he has to do this otherwise the patient 's life is in risk. In the case of marketing such scenario isn 't into existence. Due to lack of rules and regulations people don 't really care what they are doing. It is very common to act unethical if they are not bounded with certain rules and regulations.
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