Ethical Issues Of Toyota

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

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Toyota as the world 's third car manufacturing company and the first in Japan has introduced a new era in the vehicles history.

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The purpose of this report is to examine if the reasoning behind well-known car manufacturer, Toyota’s loss of revenue and leading market position is alone as a result of extensive product recalls following a fatal crash of a Lexus ES 350 on August 28th 2009. The journal article, “Toyota Crisis: Management Issue?” (Yuanyuan Feng 2010) provides an outline of the key factors that triggered the 2009 Toyota crisis, and explores whether the fall in the company’s returns by 19% were caused purely as a result of the recall and safety concerns, or something much deeper.

Due to Toyota’s financial greed and unethical practice, vehicles were wrongly equipped with faulty brakes, sticking pedals and poor quality door looks, which caused death of many Toyota customers and hundreds of dollars in damages. When a company like Toyota acts in an ethically questionable manner, it causes the company to lose customers and develop a negative reputation. Customer tend to lose faith in the company and have to look for better service

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Toyota Motor Corporation was Japan's largest car company. Toyota ranked the world's third largest by the year 2000. The company could produce near five million car units annually in the 1990s and controlled approximately 10 percent of the global market.

This incident would serve as the initial event that jumpstarted the public’s concern for exactly what was going on with many Toyota models. In this paper, we will explore the ethical issue that was present in this case, whether or not Toyota acted ethically in its handling of the unintended acceleration of its vehicles. In order to do this, we will examine the situation in the light of the six-step Hosmer’s moral reasoning process. This will include, among other aspects, an examination of the event in consideration of shareholder, stakeholder, and virtue theory. In addition to that, the authors will apply the Total Integrity Management model to Toyota’s actions in order to examine the moral integrity of the company as it pertains to trust. To conclude the paper, the authors will provide a normative statement regarding the actions of Toyota. To

Toyota Company was established in the year 1937. Its main activities are the production of vehicles and sales. With its headquarters based in Japan, Toyota has employed over three hundred thousand employees. Toyota Company belongs to the motor vehicle industry where competition is tight even though Toyota is leading on the number of vehicles being sold on a daily basis. Toyota operates in 51 countries worldwide.

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.

On August 28, 1937 in Aichi, Japan, the company now commonly known as Toyota Motor Company was founded by Kiichiro Toyoda (Toyota). Inspired by his father Sakichi Toyoda’s spirit to invent and the business lessons taught to him, Kiichiro set out to start his own company. In 1922, Kiichiro Toyoda had invented a new automatic loom. Along side his father, Kiichiro got approved to start his first organization, Toyoda Automatic Loom Works, Ltd. On April 26, 1926 (Toyota). After getting involved with various automobile companies such as the Japanese and American divisions of both GM and Ford, Kiichiro wanted to establish

Toyota is benchmarked as the best in class by all of its peers and competitors throughout the world for high quality, high productivity, manufacturing speed, and flexibility. Toyota automobiles have consistently been at the top of quality rankings.