Ethical Issues Professional Codes For Marketing Activities Essay

Quality: The basic standard for each ingredient like the quality and pureness must be necessitated. Also quality conducted by shipment, receipt and production cost limit.

Because of the complex nature of nursing there are plenty of opportunities to question ethical, moral, and legal standards. Marquis and Huston (2015a) described these opportunities as results of the expectation of nurses to meet the needs of patients, physicians, and the organizations they serve while still maintaining the values and morals the nurses have established for themselves (Marquis & Huston, 2015a). Teleological frameworks that focus on the overall benefit of those involved and deontological frameworks like duty-based reasoning, rights-based reasoning, and institutionist framework play a part in decision-making in nursing. Marquis and Huston also described some recent frameworks including ethical relativism, where decision makers involve what they perceive as right, and ethical universalism, which represented the concepts that are the foundation of the ANA Code of Ethics and Professional Standards (Marquis & Huston, 2015a).

Our Code of Ethics and Business Conduct (the Code) speaks ethical conduct in our work environment, business practices and relationships with external stakeholders. This sets out the rules and regulations that all our employees will follow to regulate successful business. Everybody at the organization needs to abide by these rules and principles set, as we will have zero tolerance who disagrees to this.

“Whether Coca-Cola can prevent the infringement of its trademark Coca-Cola and unfair competition with it in its business of

Identify 1 of the 6 principles from the AICPA principles section of the Code of Professional Conduct Provisions.

1. Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety.

Ensure that our brands and associated products are safe for consumption, meet all applicable regulations, are free from packaging defects, fully functional, and taste consistently good

The American Counseling Association Ethical Standards are a structure for making decisions. Autonomy refers to independence and self-determination. This code states that counselors must give their clients the liberty to select their own conclusions, make their own choices and regulate their own lives. Nonmaleficence means do no harm. Counselors must make sure their activities do not injure their clients. Beneficence means to endorse good mental health and wellbeing. Justice is the groundwork of the promise of fairness in professional interactions. Justice comprises of factors such as distribution of time and resources, formations of charges, and admission to counseling services. Fidelity means counselors make truthful

Quality of a product can be mainly assessed from a manufacturer and a customer point of view.

Coca-Cola is one of the best known item names on the planet, and the Coca-Cola Company has for some time been the pioneer of the worldwide soda pop industry. Once distracted with its perpetual piece of the pie fight with PepsiCo, the organization has needed to adapt to declining utilization of carbonated refreshments, provoking it to fan out into juices, sports drinks and filtered water. While it has since a long time ago developed an amiable picture, Coca-Cola has likewise been faced with worldwide weight crusades on issues extending from work hones in Colombia to water use in India. In the United States, the organization has confronted charges of racial segregation, allegations that its promoting endeavors added to the national weight issue and feedback over the natural effect of its turn into the filtered water business.

The code of ethics for the Point and Click Corporation serves as the foundation for the Network Architecture Department’s philosophy. The objective is to achieve the highest level of business standards and professional conduct. The principle of the code of ethics is to classify criteria that the company constructed to promote integrity while complying with protocols and applicable laws. The rationale of the code is to reassure responsible measures and good judgement is executed. The Network Architecture Department has a mandatory set of core ethical codes in place they abide by. These codes positon the employees to commit to the values that influence ethical decision making and support the company’s business standards. Ultimately, the team of department heads and staff members have pledged to be accountable for these essential responsibilities.

There are very few companies that have been able to create a cultural movement with it products and marketing strategy such as Coca-Cola. Many companies over the years have used product placement and brand recognition as part of their long-term goals, but very few have been as successful as the Coca-Cola Company. Coca-Cola produces a wild range of non- alcoholic beverages, ranging from carbonated sodas to nature juices. “Coca-Cola leads the beverage industry in distribution and marketing of soft drink syrups and concentrates. Operating in more than two-hundred countries, Coke distributes more than two-hundred brands with over five-thousand products.” (THE COCA-COLA COMPANY, 2013).

Coca-Cola’s first unethical action at the start of their brand was to use a small amount of an illegal substance as an ingredient. It’s believed that coke had at least 9 milligrams of cocaine per glass. In 1903 coca-cola stopped the usage of the cocaine because of public opinions that were against the narcotic. The Coca-cola brand until now has never taking responsibility of the illegal usage in their drink. Another unethical action Coca-cola has created is in Kela Dera, India. The location where the Coca-Cola’s bottle plant is located has affected not just the town but the people living in it. This caused for their water supply to decrease and to get polluted over time. It has made difficult for many citizens by having to travel longer distances to get their basic need of water in

The Coca-Cola Company is one of the biggest global leader in the beverage industry. It offers more that hundreds of brands, including fruit juice, soft drinks, and all kinds of beverages. It is best known for its flagship ‘Coca-Cola’. Due to the intense competition in the beverage industry, marketing activity is vital for it to maintain its leading position. Once Coca-Cola stops its consistently advertise, its competitors will be able to take its market share. In 2014, it spends 6.9% of the total revenue on advertising, making Coca-Cola was the top advertiser in its industry (Investopedia, 2015). This essay will examine whether the marketing activities that conducted by the company is ethical or not.

2) Native advertising, advertorials, product placement, and branded entertainment embedded into programming and editorial content have become pervasive as a marketing communication strategy. To what extent is this practice currently regulated, and should there be additional regulation to protect consumers?  Is there a point at which this practice becomes unethical?