Ethical Issues With Ethical Marketing

1333 Words Dec 7th, 2016 6 Pages
Issues with Ethical Marketing
Ethical problems in marketing starts with conflicts and disagreements. Each party in the marketing transaction brings expectations of how the business relationship will exist and how the transaction should be conducted. Some ethical problems in marketing research aren’t always the invasion of privacy and stereotyping. Selective marketing is used to discourage the demand from undesirable markets or just by disenfranchising them altogether. Examples of unethical market is the exclusion markets such as gay, ethnic minorities, and plus-size markets. Unethical marketing behaviors will cause legal troubles and a bad reputation. Here are some practices of unethical marketing, in which all should be avoided. First, Exploitation, which is using scare tactics or hard sells against vulnerable consumers. Second, Spamming which is the flooding a customer’s voicemail, mailbox, email or any other means of communication with unwanted messages. Third, bad mouthing the competition is talking down on values and benefits of your competion’s product or service . (Hunt, S. D., Chonko, L. B., & Wilcox, J. B., 1984) Forth, Misleading Advertisement and Information, which is any exaggerated claim or dishonest promise which will cause the customers to mistrust companies and spread that the product a failure. As companies conduct research they come into contact with confidential and personal information, which comes at a level of risk for both the business and…
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