Ethical Issues Within The World Wide Web

886 WordsMar 28, 20164 Pages
Ethical Issues in Marketing Ethical issues in business are important, particularly in the age of the World Wide Web, where the information can be accessed by anyone. False advertising is an ordinary issue, and most business people are aware of the threat of overstated product claims, but the main suggestion is that because of the advertising “watchdogs,” companies indulging in this practice may be caught and punished. Other issues with ethical implications are not as clear-cut, and the consequences -- especially for the consumer -- may be serious. (Marketing Issues That Have Ethical Implications, n.d.) Customer Relationship Management McDonald’s uses Power Centre by Astute Solutions, and being an international chain with billions of consumers, it needs to use a functioning and trustworthy way of relating with its customers and keep forward of this very functioning market. Power Centre has help them to collect statistics about the views of their consumers, whether or not they’re satisfied as well things that cause disappointment. The data is available in real time and allows McDonalds to share the information with people across the establishment quickly for the most relevant results. The Power Centre software provides McDonalds with up to date data for which can calculate satisfaction results across the brand as a whole, by region or even down to individual restaurants. This makes it easy to identify problems and get them resolved quickly. (Customer Relationship Management of
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