Ethical Issues and Dilemmas Faced by Coca-Cola

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The Coca-Cola Company struggles with ethical crises Delineate the ethical issues and dilemmas the company faced The Coca-Cola Company has faced many ethical issues in the past. In the year 1999 in the month of June, about 30 children in Belgium became ill following the consumption of the company's products. The company recalled the product, however, the problem continued to escalate. All Coca-Cola products were recalled by the Belgian government and this was soon followed by the officials in Luxembourg and Netherlands. The contamination was traced to a poorly processed batch of carbon dioxide. The situation was ruled out to be a health hazard and was judged to be minor. In Poland, a shipment of Bonaqua, a water product was found to be contaminated with mold and in France, 100 people became sick and this led to banning of all Coca-Cola products. The company was slow to respond in all these scenarios. The company tried to run a marketing campaign to regain confidence in their customers and improve sales. However, the campaign was halted by the Belgian government. In 1999, Coca-Cola was extremely aggressive in the French market. This led to denial of approval of Coca-Cola's bid to buy Orangina and the company was also forced to scale back on its acquisition of Cadbury Schweppes. Italy won a lawsuit against Coca-Cola's anticompetitive prices which made the company have to set competitive prices. This was another ethical issue. The company was sued in 1999 for racial
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