Ethical Issues for Advertising Tobacco Products Across

Tobacco companies should be prevented from using advertising tactics that target teenagers. There has always been controversy as to how tobacco companies should prevent using advertising tactics to target teenagers. As controversial as this is tobacco companies shouldn’t advertise teen smoking. Many teens may be lured to believe cigarette advertising because it has been part of the American Culture for years, magazine ads and the media target young people, and these companies receive a drastic increase financially; however, the advertising by these cigarette companies has disadvantages such as having to campaign against their own company, limiting their cigarette advertising and becoming a controversial dilemma as to encouraging teenagers

Most smokers started their cigarette addictions when they were only minors. Tobacco companies are fully aware of this and rely on it for better sales. “To maintain sales, the tobacco industry must recruit more than 2 million people every year to replace those who die and those who quit smoking. Since 90% of beginning smokers are children or teenagers, this means that the industry must entice at least 5000 youngsters daily to take up smoking” (Andre and Velasquez 7). This means that advertising smoking towards minors is crucial to keeping these companies in business. They could not survive without underage smokers. Luring children to smoke is beyond unethical. No company should be allowed to entice kids into an addictive habit that kills every day.

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

This being despite the recession of 2008, we are witnessing an increasingly cooperative and sophisticated international business working environment. While it faces scrutiny in congress currently, the agreement of the Trans-Pacific Partnership treaty was reached in October, 2015; the Transatlantic Trade and Investment Partnership treaty is also seemingly achievable with the revival of American economy in the near future. These new agreements will set up a worldwide business rule structure that will be fulfilled by many major economies. Within this new structure, businessmen and women will face ethical issues globally despite continuing cultural and regional factors still playing a big role within these issues and decisions being made. Learning and analyzing business ethical issues within the case competition will not only assist us to become global business leaders with a deep understanding of corporate social responsibilities but also prepare us to make better decisions for our

The tobacco industry has one of the most unethical approaches when it comes to marketing and social responsibility in business. Tobacco has been around for many years and despite its dangerous effects on consumers their marketing approach and unethical behavior does not seem to be changing. Tobacco companies have also failed to live up to social responsibilities in the communities regardless of its capital gains and profit.

Set a specific date that anyone born before that said date in 2000 are the only people who can purchase cigarettes, so those who have already started won’t be expected to just quit because the presses of quitting isn’t an overnight thing, and next year the date doesn’t change, it will stay that said date of 2000 then they will have to be 19 to purchase cigarettes date will never change unless a new law is passed to change

Tobacco has existed for long as we have known about history, but due to the negative effects of it to the broader community Tobacco has sparked greater controversy across the globe. Many people argue that it is the government’s responsibility to protect the individual but on the contrary some disagree and believe it’s up to the individual. This essay will elaborate above mentioned aspects and lead to a logical conclusion.

In Vanguard’s documentary, Sex, Lies, and Cigarettes: Secrets of the Tobacco Industry by director, Alex Simmons, Vanguard sends correspondent, Christof Putzel to Jakarta, Indonesia to investigate the tobacco industry there. The documentary talks about how America no longer allows cigarette and tobacco ads and commercials, instead the country focuses scare tactic ads that stop people from smoking or keeps them from starting. The tobacco industry is losing millions of dollars in America so they’re moving overseas to poorer countries like Indonesia to make their money there. Putzel goes to see what all the tobacco industry is doing and how they’re corrupting the young people like ‘the smoking baby’, Aldi, as well as students of the country.

In our communities, the youth can easily identified any of tobacco’s product. The author, Steven Reinberg, published , Tobacco Companies Targeting Teens, Study Says, states that the tobacco product, Marlboro, is highly purchased by high school students according to usnews.com. Mr. McGoldrick states that the three brands, 90 percent is being marketed. Most companies hold their ground saying that their tobacco products are not meant to bought by youth, but somehow still managed to in our children’s hands, in his article, Tobacco Companies Targeting Teens, Study Says (steven Reinberg). According to Erin Brodwin, author of “Tobacco Companies Still Target Youth despite A Globally Treaty”, states that children all over the world can identify the tobacco brands. Not only are children picking up their ideas from television, but also from public. Children knowing which brands shows how serious the addiction can be. Seeing how easily the product being shown to the youth is another way of starting. If less smokers are seen in public, the lower the numbers will

The Government of India has created an anti-tobacco plan to tackle the growing issues of tobacco, health concerns, and rising death toll. Their first goal was to eliminate advertising as this was perceived to encourage the youth to take up the dangerous habit. This ban posed ethical and commercial challenges for both sides of the argument. The government has the power to pass laws to help prevent people from smoking and protect its people. They found the ethical decision was to use this power by creating and

Several changes occurring during this stage and the growing needs alter. It is common during this time for boys to feel masculine and for girls to be concerned about their appearance. Some teenagers become rebellious and may want to defy the mainstream (Eccles, Jacquelynne). Disclosed documents from the tobacco industry’s advertising agencies reveal discussions about how psychosocial drivers are the best way to reach underage youth. Young people’s lifestyles, motivations, and aspirations are the subject of detailed and continuous market research. Everything possible is done to attract and retain their interest. Specifically, the conclusion is drawn repeatedly in these documents that young people smoke for emotional reasons and cigarettes can meet these needs by being aspirational and acting as “a badge” and a “sign of maturity, discernment and independence.” (Teague, Claude). The job of advertising, therefore, is to help build and reinforce these qualities in the

The Tobacco manufacturing and sales industry is highly regulated due to high taxes and health problems smoking would cause. These regulations and laws limited the marketing capabilities of Tobacco manufacturing companies as a whole. But almost all of them handled these delicate situations in one way or another. Reynolds American Inc. states on the company’s website that they market responsibly through three main guidelines: Standards and Safeguards, absolutely certifiable and responsible advertising and promotion. The company explains these points by stating that, they do not market to consumers without confirming their ages to be above 21, training their employees on how to approach only existing tobacco consumers and not to encourage consumers who do not consume tobacco products to engage in its consumption. Also, the company mentions straightforward and transparent approach to marketing their products, for example “Cigarette smoking is harmful to your health. No additives in our tobacco do NOT mean a safer

However our concern here is not only about the cigarette as a product but with the ethics of cigarettes as well, that affect the social process of marketing. This is because marketing process makes things worse and is also considered as unethical, and as a result has a significant negative impact on the societal welfare. Multinational tobacco companies apply sophisticated strategies ( such as putting flavor in the cigarettes and placing cigarettes in the shops near the sweets to make them more appealing) and invest huge amounts of money for marketing, in order to establish brand familiarity and future loyalty among young peoplem, to secure profits in the long run. 'The tobacco epidemic is a man-made international health crisis, created and sustained by multinational tobacco corporations.' (Yach, Brinchmann, Bellet page 2).

This problem of creating a trendy stylish image of cigarettes are hurting many people by recruiting new young smokers from all around the world, winning over sales due to the false image and then addiction. Third world countries are hurt the most by this unethical way of advertising because they don’t have money for this extra expense that they now need due to addiction. Critics claim that sophisticated promotions in a unsophisticated societies entice people who cannot afford the necessities of life to spend money on luxury- and a dangerous one at that. Every cigarette manufacturer is in the image business, and tobacco companies say their promotional slant is both reasonable and common. They point out that in the Third World a lot of people cannot understand what is written in the ads anyway, so the ads zero in on the more understandable visual image. Due to actions such as this and the negative effect it has on people economically and physically, this is a good example of how the tobacco industry is unethical.

This case deals with the ethical dilemma that Tobacco manufactures face when selling tobacco products in third world countries. First, there is the ethical dilemma of business versus health. The opening and development of the tobacco business in Third World countries like China, Malaysia, Indonesia, India and Africa, is considered against the health consequences of tobacco use which according to an Oxford University epidemiologist, has estimated to cost 3 million lives annually rising to 10 million by 2050 without effective tobacco control program A second ethical dilemma is employment versus impoverishment, where the opportunities for work in the tobacco industry are considered against a background of malnutrition. This is a problem that