Ethical Issues in Marketing

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Ethical issues in marketing

The importance of ethics in marketing is growing. Recognition and respect for ethics, covering a wide range of issues can be used as USP (unique selling point) for a company. Each society will have it own unwritten code of behavior. However view of matter will change over time. Due to this societal marketing concept has emerged which requires that marketer adhere to socially responsible and ethical practices in the marketing of their goods and products. Below is the definition of ethics.

Ethic: A principle of right of good conduct, or a body of such principle.

In the coming pages two companies have been taken into consideration in regards to whether their behavior is ethical towards their stake holders.
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These |marketed by both organizations: Cafe Verde and Café Verde Decaf. |
|ingredients are of no benefit to the skin. Infact , they can |The small scale farmers who produce coffee for GMCR in Mexico and|
|sensitize, irritate, strip the skin and cause breakouts. |Peru are excellent stewards of land, use organic techniques that |
|Effect on the Environment: The Body Shop continuously irradiates |have been passed from generation to generation and therefore |
|certain products to try to kill microbes – radiation is generated|produce the best quality coffee. |
|from dangerous non-renewable uranium which cannot be disposed of | |
|safely, therefore the manufacture may involve unacceptable | |
|environmental cost. | |
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