Ethics And Ethics Of Coca Cola

Coca Cola was focused on the globalization of its brand. Coca Cola has the widest variety in the beverage industry comprising of around 3300 products and it exists in almost 200 countries. Coca Cola has a global brand value and loyalty as compared to

Purpose:- The purpose of coca cola is to design develop and advertise soft drinks the customers can enjoy, and also make profit from selling of soft drinks.

The Coca Cola Company is very cautious and responsive to change; they act with urgency and have the courage to discourse when needed to work more efficiently. Coke’s focus is to administer its system assets to build values and rewards for the people who take risks by finding better ways to solve problems. Coca Cola Company feels they are accountable for their actions and inactions and hence answerable to the people. They learn from their outcomes and understand what works or what doesn’t for them.

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

The intent of Coca Cola was to use the product as a medicine. Coca Cola, the now global product, was founded in the late 19th century by John Pemberton, although

Coca Cola: It is a well known for their global branding company. They adopt the global branding strategy through which they effective create international brands and attract audiences. In the year 1980 & 1990, the firm first makes their global presence at the global level by offering standardized goods. Thereafter, they also used global marketing in that they successfully introduced logo names ‘think local, act globally. After that, the Coca Cola Company has been successfully making their brand image in the mind of its customers (Liou and Yang et. al., 2016). Therefore, it is recognized as a global branding product all over the world as they mainly focus on universal values. Apart from this, the Coca Cola Company make their globalize brand through the global campaign that helps them in connecting the people all over the world. It also shows their customers that the Coca Cola is free from calories and caffeine. The global marketing strategy helps them altogether Coca-Cola Zero, Diet Coca-Cola and Coca-Cola life under the single global

While becoming employed for an international company may seem like a great adventure, this may not always be the case. Two major ethical issues I would like to focus on are human rights and environmental impact.

Coca-Cola Company operates their business all over the world and it has the top brand value in the global market which indicates that the company is operating their business very much successfully. Different types of strategy and theory is used by the company so that it can increase it brand value in the global market. Since the company does their business in different countries, it uses different strategies in perspective of those countries. The company utilizes this theory to maintain its brand value. Also, the company is trying heart and soul to improve its brand value in near future.

The Coca Cola system has more than 16 million customers around the world that sells or serves their products directly to consumers. Theyacerbly focus on enhancing value for their customers and helping them to grow their businesses. They aim to understand each customer's business and needs, whether that customer is a small retailer in a developed market or a kiosk owner in an emerging

Coca-Cola – the global brand is a product which is positioned appropriately as a refreshing drink. A forceful message is directed to the consumer regarding how the product is being positioned in the market place. The brand personality of Coca Cola shows the positioning of its brand. The procedure of positioning a brand or a product is an intricate managerial job and should be performed through the use of the all the components of the marketing mix. Positioning remains in the mind of the consumer and can be portrayed as how the product is considered by that consumer. Through capturing the speed and liveliness of the Coca Cola brand and by indicating the energizing characteristic of the drink, a powerful message is directed to the consumer regarding the manner in which the product is being positioned in the market. (The ‘Coca-Cola ' Brand and Sponsorship)

Coca-Cola Company is one of the best selling beverages companies in the world and it has extended the business worldwide. Coca – Cola Co. is an American manufacturing corporation taking care of the marketing manufacture and retailing of non – alcoholic beverages and syrup products throughout the world. Coca-Cola Company serves more than 200 countries with over 500 brands, and it produces more than 3000 beverage products. Coca Cola has the largest distribution system in the world which gives the company the ability to serve daily more than 1 billion of its products to customers.

2.1 What roles does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why and why not?

Strategies in any business are instrumental in the proper growth and expansion of a company. A strategy is a set of analytic techniques for understanding and influencing the firm 's position in the marketplace (Raimundo, 2001). Moreover, the business strategy enables a company to match its internal capabilities and its external environment. Also, the plan assists the company to realize its objectives and mission set at its inception or along the course of its operation in a particular period. The business-level strategy involves organizational decisions on how to compete for customers in the market and industry. It includes choices about the service mix, products, new technologies, facility locations and the like.

Coca-cola is one of the world’s largest beverages selling company. Its business and operations are extended all over the world. I have undertaken this project to look into the coca-cola company and its marketing perspective.

Coca Cola Company is the world’s leading soft drinks, operates in more than 200 countries and sells 400 brands of non-alcoholic beverages in beverages industry. Coca Cola is also the most valuable brand in the world and world’s largest manufacturer and distributor. Coca Cola is a globally recognized and known successful company. The Coca Cola was founded on May of 1886. As late as the 1990s, Coca Cola was one of the most respected and impressive companies in the world, known as a very successful and most impressive management team (Nasdaq, 2014). Since 1998, the Coca Cola Company has been tackling with internal weaknesses, imperfection, and external risks and threats uncertainty.