Ethics And Social Media Summary

Communication has been permanently changed by social media. A wide conceptual definition of social media, as cited in Ressler & Glazer (2010), is “The online and mobile accessible services that enable individuals to connect, collaborate, and share with others in real time.” Social media has an obvious influence on informal communication style and represents both possibility and liability for healthcare institutions. As cited in Bernhardt, Alber, & Gold (2014), “Social media provide healthcare professionals with tools to share information, to debate health care policy and practice issues, to promote health behaviors, to engage with the public, and to educate and interact with patients, caregivers, students, and colleagues.” It also presents challenges, including risks to information accuracy, organizational reputation, and individual privacy. Social media can be a very helpful in communicating among nurses and other healthcare providers while creating professional connections, and sharing experiences, but guidelines for appropriate use by healthcare providers are essential. Whether or not certain healthcare organization decides to use social media as a communications tool - social media policy still need to be implemented. Policies help establish an organization 's rules and expectations around social media.

This paper examines the public perception of nurses and how social media can be both a detriment and a benefit to the career field.

Social media in hospitals can affect the patient as well as the nurse and the nursing student. Westrick states: “Nurses must find a balance between taking advantage of the benefits social media use

According to Hoeve, Jansen, & Roodbol (2014), to improve the nursing public image and to obtain a stronger position in healthcare organizations, nurses need to increase their visibility. But individually, nurses needs to recognize the value in what we do, believed in ourselves and our colleagues, and dress the part. Each nurse needs to explore how his /her actions or inactions affect the nursing image. . We need to recognize that the images and behavior outside the workplace on social media such as YouTube, FaceBook or Instagram can affect our workplace image. How we portray ourselves in public to our patient can dispel any misconceptions the public may have of nurses and the profession by reeducating the community, educating nursing students on how to project a positive image of nursing, and helping students to understand the meaning of professionalism. Hoeve, Jansen, & Roodol (2014) also suggested that nurses should work harder to communicate both their professionalism and their contribution to the healthcare system to the public. Kalisch and Kalisch (1983) state that

Edie Brous, RN, wrote an article on how the internet, social media and other new technologies have advanced. The use of social media has taken the free speech amendment to another level against those who don’t understand the restrictions. Nurses share ideas that they believed can be helpful when they post things but they must understand the legal risks of misusing. It’s becoming so broad that now different healthcare and professional organizations use it to communicate with their patients. There is a understanding to free speech limitation Brous notes:

In the present culture of the United States, social media has had a major impact in American society. It has a profound influence and intertwined itself in almost every aspect of the average American’s life. It ranges from providing updates of location of a person(s), events, and sharing personal moments. Even different industries are utilizing social media as a platform for communication, information, and sales mediums. One industry, the health care field has seen a rise in the utilization of social media. For instance, an emerging population of physicians are using social media apps such as Snap Chat, Facebook, and YouTube to educate, display surgical, and medical procedures while being performed. In contrast, as there are positive aspects of utilizing social media, a negative trait of social media is invading and exposing individual’s privacy. As of recent, a New York licensed nurse had to surrender her nursing license and sentenced to 3 years of probation for “moral unfitness in the practice (Bowerman, 2016).” She took photos with her phone of two unconscious male patient’s genitalia and shared them with coworkers. This has become an increasing issue and as the utilization of social media in healthcare is increasing, many ethical issues are developing. For instance, the Health Insurance Portability and Accountability Act of 1996 (HIPAA) was passed for the adoption of a national standard for electronic health care transactions and code sets, unique health identifiers,

The rapid development of technology throughout modern society has initiated the widespread use of social networking. Social networking plays a positive role in healthcare when educating, communicating, or advertising. However, poor judgments have the power to turn this positive into negative and damage professional reputations. Griffith (2014) stresses the importance of understanding that protected health information is not a matter of open secrets. Whether a lawyer, doctor, nurse, or a secretary, it is important to avoid conditions that may influence the health and security of patients or clients, as well as their own professional reputation (Aylott, 2011). The Purpose of this paper is to explore the appropriate use of cell phones and social networking in healthcare and the importance of understanding the ethical boundaries between professional uses opposed to personal use.

The medical professionals who were supposed to be caring for this dying patient failed to concentrate on his thoughtful care, and instead took a few photos of this gentleman and posted them on Facebook. Several of the staff lost their job and others disciplined for this cruel lack of integrity. In another incident in California at Tri-City Medical Center, nurses discussed patients on Facebook. While no job losses were reported, those involved were reported. Five nurses lost their employment by simply taking digital photos on their phones of a suicidal person and even snapping images of patient x-rays. Several reports have been made of nurse’s curiosity getting them in trouble by looking up records of celebrities. A contract nurse wound up seeking new employment for looking into records on patients not assigned to them at the University Medical Center in Tucson, Arizona, seeking information on those hurt in the shooting that injured congresswoman Giffords. A nursing student examining a placenta – if in the scope of the day’s assignment and thus presumed appropriate, is one thing, but crossed a huge threshold when photographed and posted on Facebook. The consequence was large, kicked out of nursing school and a subsequent lawsuit.

While using social media can be valuable to doctors and nurses, inappropriate use of these tools can be devastating to a health professional career. Here are some examples

I agree with you that social media plays a big role in our lives. People use Instagram, twitter, snapchat, and Facebook to post pictures or tweets. In the hospital this prohibited. When you take a picture of the patient as Sabina gives the example of the patient with cancer you are being unethical because you aren’t respecting the patient’s privacy thus hurting the patient and nurse relationship. The patient has faith that the nurse is there to help the patient and not cause harm, but by putting them on social media their privacy is being shared with everyone in social media. According to the nursing, “6 tips to avoid problems: remember that standards of professionalism are the same online as in any other circumstance, do not share or post information or photos gained through the nurse-patient relationship, maintain professional boundaries in the use of electronic media. Online contact with patients blurs this boundary, do not make disparaging remarks about patients, employers, or co-workers, even if they are not identified, do not take photos or videos of patients on personal devices, including cell phones, and promptly report a breach of confidentiality or privacy” (www.nursingworld.org).

With the advancement of modern technology, social media is increasingly finding use in healthcare delivery and management. Health professionals including doctors, nurses and therapists have adopted social media to communicate with their patients and for health sensitization. Social media can benefit healthcare delivery in a variety of ways including fostering professional connections, patient and community education and promoting communication with patients and families. On the other hand, use of social media in healthcare exposes patients’ data to breaches and leakages creating confidentiality issues. Misuse of patient data results in serious career penalties for negligent medical professionals. Protocols have been established to oversee the use of social medial by health practitioners. The paper seeks to explore the recognized rules that regulate the use of social media, and its risks and benefits. Health professionals should utilize benefits of social media while adhering to confidentiality, privacy, and ethical guidelines for private or professional communications with respect to patient data.

A critical analysis and synthesis of how radiographer’s can optimise the use of social media, ensuring they do not breach the relevant standards of the HCPC Code of Conduct Performance and Ethics (2016).

Nurses never know what their day is going to consist of, from the number of patients, to the amount of medication being administered. Nursing is a critical thinking career that uses rules and regulation to keep it well organized, safe, and in order. Use of technology in healthcare has taken root, and this has its benefits and disadvantages. Smartphones and other similar gadgets have become so common in the society and healthcare is not an exception. Use of these gadgets by healthcare personnel especially nurses has key legal and ethical issues that need careful evaluation. From the scenario, the use of smartphones has several implications on the performance of the nurse who is also on a night shift. The ending of the scenario entails representing the previous experience to social media and posting of photos that compromise the privacy of the patient. In this discussion, the ending of the scenario is discussed based on moral and ethical issues of the case study.

As stated by the Australian Health Practitioner Regulation Agency (AHPRA, 2014), when using social media, health practitioners should be aware that National codes of ethics and professional conduct apply. The British journal of Nursing (Farrelly, 2014) articulates that as a student nurse and future health professional, I have a responsibility to understand social media and confidentiality in the health care context. To become a successful nurse I will need to build trusting relationships with my patients, which will involve them being confident that their personal information will be protected by myself as a nurse. To achieve this it is essential that I adjust the ways I use social media and become more cautious of what I am posting online. For example, as a student and future RN, it is crucial that I do not discuss patients or post pictures, case studies or sensitive material which may enable patients to be identified. The misuse of social media may also have a negative effect on team-based patient care, for example if it is used as a tool to “cyber bully”

At the same time, health care organizations find challenges in adopting social media. Hospital and medical practices are risk adverse and generally cautious about new technology trends without clear value. There are questions about whether social media use by hospital employees is a waste of time, or even worse, presents risks of violating HIPAA or leaking proprietary information. Hospital IT departments are concerned about security risks, such as the use of tinyurl.com, which can mask malicious Web sites. Privacy concerns, particularly the vulnerability of social media accounts, are also cited as a reason to avoid social media. (John Sharp 2010).