Ethics And Social Responsibility

859 Words3 Pages
Ethics and social responsibility 1. Introduction The contemporaneous business environment is more dynamic and more competitive than ever, reflecting a wide array of changes and challenges emerged from within the micro and the macro environments. An important example at this level is represented by the increasing pressures posed by the various categories of stakeholders. The employees become more knowledgeable, more valuable and as such more demanding; the competition intensifies from both domestic as well as international players; the share holders pressure for more profitability; the needs of the customers change and the general public creates more pressure towards the limitation of the negative impacts of the business operations onto the community. In this complex setting, the economic agents come to devise and implement a series of strategies aimed at enhancing their position and helping them satisfy the needs of stakeholders. One important example at this level is represented by the increasing emphasis placed on ethics and social responsibility. 2. The role of ethics and social responsibility in strategic plans Within the organizational setting, ethics and social responsibility are perceived as the behavior the company should implement relative to its stakeholders, with the expectation that the economic agents adhere to the legal stipulations, as well as the ethical norms to preserve the wellbeing of the stakeholders. "The organizational theory of
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