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Ethics And Social Responsibility : H & M

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Ethics (Social Responsibility):
(prezi, n.d.)H&M is one of the world 's most ethical organisation. H&M takes after sustainability and environmental policy. As indicated by H&M, "we have a duty towards everybody who add to our prosperity, including the individuals who are not employees of H&M." (The H&M Way, n.d.) That is the reason this organisation continually work with providers to build up a long term, sustainable, social and environmental standard in the factories that makes H&M items. Their duties in environmental policy are:
• Environmental awareness
• Sustainable utilization of resources
• Healthy product
• Green transport
• Respect for nature
H&M made a settlement for
• Global boycott for sandblasting
• Use of natural cotton …show more content…

Demographic Segment: Age structure of H&M market consumers is wide and each age group has its own particular clothing design preference. For example, ages from new born baby to 14 need comfortable and durable clothes. Teenagers like wearing fashionable clothes. H&M designs modern, contemporary, casual, working wear, evening wear and sportswear for adults. (Kurtovic, 2011)
Technological Segment:
It is possible to use technology by companies to get benefit in business. Because individuals are occupied in their lives hence wants to shop on web. Web based business stores have turned out to be popular and beneficial. Buyers can discover the garments they like through web search tools. Operational expenses can likewise be lessened by retail locations by applying E business stores. H&M can catch more markets and assemble a brand quality by innovative improvement. (UKESSAYS, 2015)
Economic Segment:
The developing countries have moderately high GDP (Gross Domestic Product) growth rate than the developed countries who have low development rate in clothing utilization. The rapid economic growth of manufacturing countries results in rise in labour costs which may affect the low retail prices of H&M. (UKESSAYS, 2015)
Operating Online- Advantages:
H&M has online shopping available in 32 countries. Their main advantages are:
• The company can get connected with customer.
• They can get feedbacks from the customers.
• Online shopping also saves time of

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