Ethics Of Email Marketing Practices

Bawm and Nath, (2014) indicate that email marketing has received the attention of numerous marketing researchers, authors, and companies in the past fifteen years. Yeshin, (1998) explains that email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It is far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising. Venugopal, et al, (2012) add that when done correctly, email marketing can be an extremely powerful and effective marketing technique. A medium allows a buyer and seller to freely communicate with one another and build a relationship based on value and trust. When done incorrectly, however, email marketing can be destructive, erode brand equity, and turn your happy clients into litigious flamers. Fiona and Doherty (2012) conclude that e-mail marketing is an important medium of

Email marketing has almost taken a back seat in the recent years. However, while there are plenty of naysayers touting the redundancy of this online communication platform, there are also a good number of marketers who still use email in their marketing strategies and communications. And now, email marketing is making a strong comeback – not least due to the fact that personalized messages and variety is what netizens are looking for right now. Plus, emails are a versatile medium where the sender can customize the message in a variety of way. Also, emails are quite personal when compared to other online communication mediums. So if the email's message content is handled right, then your brand's customers are most likely to enjoy such content. After all, plenty of people subscribe to blogs and website newsletters to receive emails. So if those subscribers like your email content, you've passed the hardest phase of keeping your customers interested and engaged with your brand.

It’s extremely important that you clearly check the person you are planning on sending an email to, just in case they happen to not be the person who you thought it was.

9. 1. The email subject line is one of the most important parts of an email message because it helps recipients decide which messages to read and when to read them. To capture your audience's attention, make your subject lines informative and compelling. Go beyond simply describing or classifying your message; for example, "July sales results" accurately describes the content of the message, but "July sales results: good news and bad news" is more intriguing.

Personalize - Nothing will turn off a prospective student faster than being addressed as "Dear Student". Every piece of direct mail you send needs to be personalized to the student who receives it. You can do that with variable data printing. You can set fields to accept personalized data to make each piece unique.

Sending out emails works when you want to send an FYI to someone, a method to transfer information to someone or perhaps recording a non-confidential verbal conversation on a consumer, product or service.

So how exactly can you leverage user behavior in your email efforts? Let’s take a look!

you@there.com. The message contains a few paragraphs of text. Which of the following will be

Another strategy is to use the name of the recipient only once. If the recipient name is constantly being used in the email, it makes it seems that you are trying to force familiarity. The fact that Jobs only calls out recipient name once shows his assertiveness and confidence. Jobs felt that he didn’t need to keep repeating the reader's name to stir a sense of camaraderie to make the negotiation work, it seems like Jobs had the upper hand already

The knowledge I gained regarding writing proper emails is something I will utilize throughout my whole business career. Knowing specific actions such as not dropping salutations when speaking to a senior employee, and being specific in the email when recommending times to meet are very important in shaping one’s career. Overall, all of this when implemented makes the communication process between the sender and receiver very smooth and pleasant.

"Keep the above information in mind when creating a marketing strategy and developing direct mailing products. The goal is to obtain the highest return on investment for the company's marketing efforts, and every day direct mail is of great help in achieving this goal. Contact us today to discuss your plans, and we'll work to ensure you accomplish what you are setting out to do," Levack states.

The use of email adds another layer of complexity for organization. Email has become a de facto medium to spread malware, propagate scams, and attack a system. The stories of people being scammed via emails are no longer urban legends. Businesses must do everything they can to minimize their exposure to threats.

- Andrew gives the recommendation to the client to use his email address as his username.

For strategies to ensure the ease of reading in emails and other digital communications you need to be specific in your purpose. If you need to establish a new policy change, explaining that in your email subject line first will allow easy look up (Cardon, 2013). You should start off with a greeting or name as to whom this is intended for. Then you move to the message part of the email. This part should get to the point of what you are trying to say. You do not want to have a conversation on the email, you should simply be transferring information. Explain what information you are needing or the information that you are providing in brief detail. The next step is providing a closing, your name, and a way of contact besides the email

Gone are the days when business had to send out flyers to mass markets or have them put on cars in parking lots and hope for the best. Email marketing helps businesses reach their established customers as well as those who would genuinely be interested in their products. This article can help you develop an email marketing campaign that will help you reach your target.