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Ethics Of Marketing To Children

Decent Essays
Ethics of Marketing to Children
Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.
The health and well-being of children
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Advertisements also affect a child's own identity because "advertising manipulates [children] through their insecurities, working to define normality for them" (Source C). Children, especially pre-teens and teenagers, are essentially going through a multitude of crises with the most prominent one being and identity crisis. Figuring out who one is, is a vital step towards adulthood and independence, and with advertisements altering children's thoughts and ideas, their futures are not looking as bright. Without a sense of self, humans are nothing. They are simply mindless creatures just trying to survive. They have no intellectual independence and therefore, inventions, ideas, and discoveries will begin to slowly diminish. But, the manipulative ways of advertising can in facts be positive. With 15,312 promotions and public service announcements seen by children and teens annually (Source A), the world has a high chance of new generations of innovators and environmental heroes. If advertisements can, in a sense, manipulate children into doing positive things and taking actions, then yes, advertising to children is an extremely clever thing to do, and will benefit not only the viewers, but the world in
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