Ethics Summary : The Ethical Ethics Of Pepsico

    Most people desire to consume only what satisfies their taste buds, which is mainly foods and beverages that contain high levels of unhealthy ingredients, but they do not realize the harm it causes to their health. General Mills conducted an experiment in order to see how consumers would react when they had the option to buy healthy products or foods that tasted good: “General Mills, he said, acted responsibly to both the public and shareholders by offering products to satisfy dieters and other concerned shoppers, from low sugar to added whole grains. But most often, he said, people bought what they liked, and they liked what tasted good” (Moss 476). Companies of course need to keep their businesses running and in order to do that, they must manufacture

This essay compares Michael Moss’ “Junk Food” to Virginia Heffernan’s “What If You Just Hate Making Dinner”. Both of these authors write about food, and they specifically discuss the topic of junk food. The key difference between these articles is that Heffernan looks at the topic from the point of view of a consumer, a busy mother seeking a convenience; and Moss focuses more on the food and beverage industry and its impact on the consumers. Many industry professionals, doctors and scientists alike are concerned about spreading obesity epidemic. The similarities between “Junk Food” and “What If You Just Hate Making Dinner” are pronounced, and they deserve thorough investigation.

PepsiCo is a huge, multi-billion-dollar company that invests its time and money into creating loveable and lasting products for consumers all over the world. PepsiCo has been on the rise for years and if things continue to prosper like they do know, they should be a lasting company for many more years to continue. PepsiCo relates to their customers and continues to create new and improved products that bring publicity to their company, while still producing the recognizable products that that they are known for.

Coke or Pepsi? Diet or regular? These are questions that many of us hear on a regular basis when making choices about what we want to drink. But if a new law has its way this variety of drink choice could be no more, which is largely because soda and sugary beverages are contributing to the staggering increase in obesity rates in recent years in the United States. Obesity is defined as an abnormal accumulation of body fat that is usually 20% or more over an individual’s ideal body weight for their specific height, age and gender (Free Medical Dictionary 2007). Body weight and obesity risk are a result of genes, metabolism, behavior, environment, culture and socioeconomic status, wherein behavior and environment play two of the largest roles (University of Drexel 2015). People make decisions based on their environment or community which influence their health decisions and due to this it is essential to create environments that make is easier for people to engage in physical activity and eat a healthy diet (University of Drexel 2015). This is a problem that is particularly persistent in low-income populations causing them to suffer higher rates of obesity and the adverse health consequences that follow as a result of these poor diets. This is due in large part to their poor economic state but also their environment because they are surrounded by people that are in similar situations and dealing

In a 2003 court case, “Caesar Barber v. McDonald’s Corporation, et al.,” Barber claimed he was unaware of the nutritional and fat content of the fast food he ate on a near-daily basis for decades, and which he claimed caused his multiple illnesses (Daily Caller). The people of the court ruled that Barber’s choice of food was the cause of his many health issues, not the restaurants which supplied the fast food. In this case, the court held the consumer responsible for his selections; however, the court’s expectation of personal responsibility in food selection will most likely become anachronous. The article “Is Fast Food the New Tobacco?” addresses the issue of rapidly growing fast-food chain restaurants, such as McDonalds, Burger King, and Taco Bell, and the health issues that perpetuate from an increased amount of these restaurants. Anywhere we travel today, out of town, to a big city or a small village, consumers are bound to see some sort of advertising for fast food. Many billboards display life-size pictures of steaming hot sandwiches, fresh-cut fries, or an ice cold beverage. The streets are lined with bright, golden arches, fluorescent bells, or a red-headed, smiling little girl. All of these modes of advertisement draw consumers in, whether they be hungry or simply in a rush with no time to cook dinner at home, and feed them food that just isn’t up to par with healthy-eating standards. Notice, these restaurants don’t use force to bring customers in by the masses;

In this article, “The Extraordinary Science Of Addictive Junk Food”, written by Michael Moss there are several sources used to try and prove that the junk foods that we consume on a daily basis aren’t healthy for us and have become addictive. Moss tackles the argument in a way of using rhetorical devices and figurative language to get his audience, which would be the consumers, to understand that the big companies that we’re giving our money to don’t care about our health, just whether or not we’re still eating their products. Moss’ association when dealing with diet and nutrition is his prime topic. According to the New York Times, Moss is the author of the Pulitzer Prize winning book Salt, Sugar, Fat and also a Pulitzer-Prize winner investigative reporter. When I read this article Moss really had me drawn in because of his credibility.

According to the WHO (World Health Organization) the health of the people in the United States has not always been the greatest. With an obesity rate of 33.9 percent, which translates into over 106 million obese Americans, this has caused many problems to arise and impact the daily lives of Americans. Many have tried to help in regards to this issue by improving school foods or attempting to encourage more physical activity. Unfortunately, these may have helped but only in a small scale. However, a fellow at the Union of Concerned Scientists, Mark Bittman believes that he may have a definitive solution. On May 25, 2016, in “Taxing Sugar to Fund a City” New York Times food journalist, Mark Bittman, by using the taxing of sugary beverages in Philadelphia - America’s poorest big city - earnestly

“They (Food Production Corporations) may have salt, sugar, and fat on their side, but we, ultimately, have the power to make choices. After all, we decide what to buy. We decide how much to eat.” (Moss 346). In today’s society, junk food needs no introduction as everyone enjoys the taste of junk food because it is fast, tasty, and affordable but not everyone knows what all goes into their food. Over the years the food industries have drastically changed how food is produced and manufactured. Moss reflects upon the motivations and practices by the food industries which have transformed the American food supply by the use of the three key ingredients, salt, sugar, and fat. Through Michael Moss’s use of rhetorical appeals in his book Salt, Sugar, Fat: How the Food Giants Hooked Us, he discusses the extraordinary science behind what is considered tasty food, how multinational food companies use the key ingredients, salt sugar, and fat to increase sales and how other literary elements can help create trust between the author and audience thus increasing the effect of his arguments.

Big name brands such as Coca-Cola, Pepsi, and Dr. Pepper have both the means and the motivation to skew evidence and conceal facts, all in the name of maintaining their empires. When a “threat” to that empire emerged, for example, a recent proposed tax on soft drink beverages, the industry rose up collectively in order to oppose the tax.defeat it. This included sizable donations to key politicians, arguably a factor as to why the tax was indeed denied (Sanger-Katz, 1). This blatant usage of coercion highlights the way in which the soda industry wields its power and money to influence politics and get its way. Additionally, Coca-Cola, one of the biggest soft drink beverage brands in the world, paid dietitians and fitness experts to suggest

Pepsi is a world famous carbonated soft drink made by American company PepsiCo. Its distinctive blue packaging makes a huge contrast with its long-time rival’s signature red packing, Coca-Cola. First introduced as 'Brad's Drink' in North Carolina, USA at 1893 before renaming to Pepsi at 1898, Pepsi has always trying to be the dominant brand in soft-drink market while completing with Coca-Cola, known as the Cola War, where the two brands used a series of television advertisements and marketing campaigns trying to get more influence in the soft-drink market among the consumers. Pepsi launched its new commercial advertisement ‘Live For Now Moments Anthem’ in April 2017, as a part of its previously launched Pepsi's first global campaign ‘Live For Now’ in April 2012. The protest-themed advertisement, however, not only was nowhere near Pepsi’s original expectation, but it causes a huge ethical issue, backlash and controversy that made Pepsi took down the advertisement and issue an apology in less than a few days.

McDonalds is one of the largest food chains globally and in the U.S. It has one of the most recognized symbols with the golden arches. There are more than 34,000 local McDonalds around the world and they serve approximately 69 million people in 118 countries every single day. They also spend about two billion dollars on advertisements each year. The ethical issue that I want to address in this essay is whether or not McDonalds is ethical for advertising and selling obese and unhealthy foods to its customers. I believe it is important to explore this organization because McDonalds is one of the largest and most well-known food chains around the world. It is important to know that an organization as successful and large as them is also

1. What is PepsiCo’s corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2008.

Coca-cola boasts of being the world’s largest beverage company serving approximately one billion customers daily. The most dominant products distributed by Coca-cola are Coke, Fanta, Sprite and Diet Coke. This strategy is aimed at ensuring that every customer gets satisfied whenever they use a Coca-cola brand. Coca-cola has large distributions across the globe making it the largest distributor in the world. The late Roberto Goizueta termed Coca-cola to be an American company with large international business and a sizeable American business (Ferrell, 2008). This has helped a lot with brand selling as it is the most recognized brand in the whole world. “Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance” (Ferrell, Fraedrich, & Ferrell, 2008). Coca-cola, however, has not been smoothly running over the decades in operation. It has on numerous occasions been criticized for overlooking some ethical standards that it should have rather upheld. This essay aims at looking into some of the issues facing Coca-cola, the most significant of them, how they were resolved and how Coca-cola should have solved them.

Starbucks is a major reason why things have changed for Coca-Cola and Pepsi Co, they have emerged in the market with balancing their menu with gourmet, coffee beverages that offer sweet and sugary options for their customers. In 2016, the soft drink industry is in the middle of the growing policy debate in the United States regarding taxation of sugar-sweetened beverages. Therefore, it hasn’t been a great year for Coca-Cola, Pepsi Co, and Dr. Pepper Snapple due to the public’s concern on the health issues of sugary sodas. The health problems with the sugar content in soft drinks have increased political pressures, as well as slowed the growth of these giant beverage companies.

Coca-Cola is a big recognized brand that produces many products than just soda drinks. With all the money and brand recognition the company possesses, there are possibilities for the company to past the scandals and keep up in the business market, like we have discovered the company has invested money to cover illicit activities. However, it is very important for the company to act ethically and respond to the scandals that the company has been accused. If Coca-Cola responds morally correct, it will shows the customers that the company cares about social responsibility, but if the company does not act fast and ethically, it exists the possibilities that the company’s sales keep declining.