Chili's opportunity to expand into Brazilian market
Brandy Carl, Andi Claborn, Roobina Gabri,
Brandy Dufresne,
RES/351
April 8, 2013
Gary Funk
Chili's opportunity to expand into Brazilian market
Chili’s Bar and Grill has received an opportunity to enter the Brazilian market. The purpose of this study is to indicate important information about the potential location such as demographics and customer needs, which is needed to create an appropriate marketing strategy.
Within our study, we will discuss the research questions and hypotheses that were formed to guide us in our research. We will also discuss the variables that need to be considered, including the ethical issues we must take into account. Finally, and most
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Ensuring that the atmosphere is in line with what Brazilians feel comfortable with would highly impact the atmosphere of the restaurant, but is possible. The scope of this could mean changing how the company works, at least in this area. These changes do not need to be made to locations outside of Brazil, but the impact would mean a different dining experience depending on locale. This could cause some confusion for travelers, so keeping some of the original restaurant visuals and flavors is essential. The magnitude of these changes would mean creating a test kitchen specific to the Brazilian locales and then conducting research in the form of focus groups to determine what flavor profiles work best and would sell best as well as the type of setting that is most inviting. These are all significant steps in ensuring the success of the new locations, but could lead to new menu items inside of the United States and other locations as well creating more international flavor options and generating additional revenue for the company. This type of research and expansion is challenging, but completely feasible so long as a process is set forth and followed.
Conclusion- Emily Kern Chili’s Bar and Grill received an opportunity to enter the Brazilian market. The demographics as well as the customer’s
The age old debate: is Chipotle or Qdoba the better fast food Mexican restaurant? Of course, one could choose from many pros and cons for either side, but my goal was to dig down into the debate. Which restaurant has a better atmosphere? Which one has better ingredients? Are there more options at one than another? Which restaurant gives it’s customer more bang for their buck? Although I may be biased because I work at Qdoba, I’ve thoroughly researched each restaurant and come to a conclusion. Each restaurant brings many different options to the table, but in the end Qdoba is far superior to Chipotle in many ways.
This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an
Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.
This is the step where you ask important and focused question in order to design your study. The questions are generally open ended and inquisitive questions. The questions often start with, who, what, when, where, why and how. The purpose is “to make important procedure questions and to decide what research methods will best help you achieve these design objectives” (Chenail, 2011).
The geographical location of South Florida resulted in an incredible fusion of cultures, an impact clearly in aspects such as gastronomy. Florida developed a cuisine that blends aspects of America with important features of Caribbean cuisine. South Florida receives annually tourists from different parts of the world, which makes having a variety of restaurants to please the consumer. This is how gastronomy plays a direct role as a tourist attraction and communication plays a fundamental basis for the promotion of a product regardless of its class. For tourist attraction, it is necessary to fill a series of minimum requirements, before it can be considered under conditions to be able to compete with multiple similar products who opt for the
But before we expand our company to Panama there are many factors we need to look at. Some people might think that it is very easy to just open a company in another country but it can become quite difficult. The first thing we need to find out is what are the laws and regulations opening a company in Panama. Another question we can ask is what are some of the constraints that we might face when opening Costco in Panama. We would also need to find out more about the culture and what products are more benefits to the culture of the people living in Panama.
Due to economic downturn the strength of the buyers’ power has increased as the industry looks to gain consumers with pricing strategies much like those of McDonald’s “Value Menu” and combination meals even though the cost of commodities have gone up (James, 2010). Customers of QSRs are looking for quality food without high costs. While Chipotle does not have a value menu or offer any type of combination meal much of their success is due to the fact that the customers are willing to pay a higher cost for higher-quality (Chipotle, 2010).
The two former business students should consider collecting data based on what selection criteria members of their target market such as single or families, age range, and different demographic market place to use to select a best place to have a business. Analyzing the importance of meeting these criteria such as the different expected profits is another important step that they should take considered of. We all know that restaurant is all about the ratings either if its either a service or a quality of a food they must able to have some feedback on their restaurant. Lastly, being able to compare these business plans with other competitors is very important. How does Santa Fe Grill doing it’s business compared to other similar businesses?
Since the company has established a portion of the industry where competitive forces are weaker, expanding into untapped markets brings along a great risk. Their plan to expand into Africa for instance would cost the company a lot financially and structurally, considering the fact that there is no assurance of business success in this region. They made it in Brazil since the market was well understood. Rather than expanding blindly, therefore, company positioning should be taken into account. The company should consider regions where consumption of their products is high while competition is low.
For this Business Strategy Report, I have selected a restaurant chain named Nando’s. It was established in 1987 by two friends, Fernando Duarte and Robert Brozin (Nando’s.com, 2017). Although being a South African brand it has Portuguese influence and the restaurant chain depicts these designs. Nando’s specialty is flame-grilled chicken spiced with their unique selection of marinade sauces and spices ranging from mild to extra hot and for those individuals not into the hot stuff, there’s a lemon and herb option. It also has other selected food options to choose from in their attractive menu. Its niche market is working middle class male and female customers who enjoy spicy food and casual dining. It also caters for kids and families.
There are several compliance issues businesses may face when expanding into Brazil and Japan. Brazil for instance has heavy business regulations and many bureaucratic hurdles (Nair, 2011). Alongside of the strenuous regulations, you may face corruption, governmental inefficiency, legal complications, excessive taxation, poor infrastructure and inflation issues (Nair 2011). All of these complications cause frustration for businesses that are looking to expand their enterprises into Brazil.
Mission – By delivering uniquely flavored Mexican style food at budget prices, Taco Bell seeks to establish an international presence over the next 5 years. The current international fast food markets in Asia, South America, and Africa are dominated by American style fast food which leaves considerable opportunity for competing styles of cuisine, Taco Bell will use an aggressive marketing plan and develop a supply chain network that will enable rapid growth in overseas markets. Newly established restaurants will be able to supply local communities with quality meals at competitive prices while simultaneously creating value for shareholders.
Burger king had a name recognition advantage in Brazil that it does not have in Russia. So, burger king use their success in Brazil experience business as a model for entry into Russia, which is expected in the near
The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.
Currently, Southern India dining market is growing in Maine with the migration of Southern India community as well growing Maine economy. Local Tourism department expects more travel by Car given the low interest rate and so is the demand for dining spicy food. Maine State forecasts, food service growth by 10% increase with more traveling. As a part of a marketing campaign, Chennai Dining department is creating a detailed study on the existing East Indian dining facility for market saturation and a competitive analysis. This analysis will help position Chennai Dining menu in a unique way to attract a new targeted market. Chennai Dining 's two main competitors are Dancing elephant and Jewel of India. These restaurants have the same size