Ethics and Innovations in Marketing and Its Relevance with Consumer Behavior

According to the commercial speech doctrine, only deceptive speech that is considered commercial may be regulated. General deceptive speech is not commercial, may not be regulated. When deciding what may and may not be regulated, it is important to understand the subtle differences in what is considered commercial and non commercial speech. An analyzation of false advertising would give further understanding to the notion of commercial speech and how it may be degenerative to a society when untruthful.

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

Advertisements are an important vehicle designed to promote or help sell a product, service or idea (Young, 2014, p.35). As a dimension of IMC, advertising is “…most often associated with offenses that attract attention from critics and regulators alike” (Young, 2014, p.34). This can be

a. The primary purpose of the advertising is to elicit sales to customers who could be shown to have responded specifically to the advertising. Paragraph 340-20-25-6 discusses the conditions that must exist in order to conclude that the advertising 's purpose is to elicit sales to customers who could be shown to have responded specifically to the advertising.

Marketing is like a double-edged sword, if it is adopted properly, it will give profits to a company; however, if it is used inadequately, it will give harm. It is undeniable that today’s business operations have more intense competition level against each other due to the advancement of technology that allows people to receive more information. Marketing plays the key role in making products being recognized by consumers. To get people’s attention, some massages about the product need to be sent to the target market. With the high level of competition, the unethical marketing issues arise in order to make their own firms gain more

According to the Federal Trade Commission (FTC),advertising must be truthful and non-deceptive, advertisers must have evidence to back up their claims , and advertisements cannot be unfair, ccording to advertising law, an advertisement is considered deceptive if it contains a statement or omits information thatis likely to mislead consumers acting reasonably under the circumstances and ismaterial; - that is, important to a consumer's decision to buy or use the product. Essentially, the law states that your advertising cannot be misleading. You have to tell the truth, or clearly label your ads so that no reasonable person could mistake your intent. Advertisers [and their advertising agencies] need to have a reasonable basis for advertising claims before they are published. According to the FTC, an

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

Industry claims a right to advertise with some voluntary restrictions and minimal regulation by government. In the law this right is protected by the First Amendment, which is the basis for the Supreme Court’s commercial speech doctrine. In practice, the industry receives broad protection for its advertising claims.

Advertising becomes a problem because there is such great opportunity for attorneys to communicate misleading information, leaving the public vulnerable. Having rules and laws regarding how advertising is conducted ensures that the public is protected while pursuing help with legal issues.

Complaints against such advertisements have been received by ASCI. Advertisers should take corrective action to post advertisements, which have a negative impact on the consumers. The ASCI claims that they have four chapters in there code for advertisement regulation. The first code promotes how truthful advertising is being done, the second is for the decent advertising, the third being for the overall intent and the fourth chapter is about the fairness in the competition. Advertisements should be done in a responsible manner and not just to promote unsafe products or practices. It should be noted that if a product has any caution statements or health warnings under it, then it’s not considered safe for consumption. Advertisements featuring

Consumers have wants and needs, and the most popular way to get those products known to consumers is advertising. Advertising provides the consumers with important information about the products and or services. Plus, how would the consumers know about things if they were not advertised in a particular way. Advertisements educate the consumers about the positive and negative effect of a product. For example, a medical, commercial may across your television or you may even see an ad about it in a magazine, throughout that ad the marketer will explain to you the good that

Administered by the American Advertising Federation (AAF) in partnership with the Reynolds Journalism Institute (RJI) and the Missouri School of Journalism the Institute for Advertising Ethics, the IAE was built there are eight principles and practices which convey how all forms of communication should do what is right for consumers and which in turn is right for business.

practices in their ensemble or are guided towards certain specific fields. Among these fields, a

But first, we should give a useful definition of advertising. According to the Encyclopedia Britannica (2015), advertising are ‘‘the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised’’. Meanwhile, Belch and Belch (2009, p.18) describe advertising as ‘‘any paid form of impersonal communication about an organization, product, service or idea by an identified sponsor’’.

Stakeholder-orientated framework, analyzing ethical problems on the basis of whom they affect: consumers, competitors, society as a whole •