Ethics in Marketing Communication

Employees need to know that their ethical or unethical choices will have a direct impact on the success or failure of the company.

This paper takes the stand that direct-to-consumer (DTC) advertising of pharmaceutical drugs is unethical. This stand is based on the belief that many developed countries in the world have banned such kind of advertising because they believe that it is unethical. I believe that the advertising of pharmaceutical drugs is unethical because it gives consumers hope that a specific drug can cure their disease. However, this might not be the case as only a qualified medical practitioner can prescribe the right medication to treat a particular disease or condition. This is a major issue given that many consumers might prefer to be treated with an advertized pharmaceutical drug, yet it might not be the best drug for their specific ailment. It is believed

The primary purpose of ethics and social responsibility is imperative to the way we do business and live amongst society. Ethics most commonly know as the rights and wrongs are principles and standards that establish what is know as acceptable conduct within an organization. Organizations have moral and legal duties to implement ethics when developing a strategic plan while considering stakeholders and consumers, they do not want to be lied to or cheated into buying a false product. Unethical companies will use aggressive sales tactics and mischievous ways, of doing business to sell, promote and profit from vulnerable consumers. Unethical organizations believe in these tactics

Consequently, it is important to follow ethical guidelines and protect the consumer through marketing efforts (Lau & Johnson, 2014, p. 23). Providing the final decision provides the opportunity to establish communication guidelines, and expectations that drive the success of my organization, as well as business partners. The integrity of our business partners is equally as important, and plays a significant role in the strategic path of the partnership. Establishing trust, and earning respect is a key factor to success. Identifying preferred communication styles, and setting mutual expectations provides less opportunity for error and often times shortens deliverable time frames.

This memo concerns my ethics and sales assignment for ABM 222. In this memo I will discuss the importance of ethics in a sales role. I will also discuss when stretching the truth is acceptable or not and the different ways I would react to unethical practices.

Ethics is defined as the set of moral principles or values that defines right and wrong for a person or group. The problem with ethics in today’s world is most employees do not believe their organizations leadership is ethical. The other consideration is one of mistrust. Employees are afraid to report anything for fear of retaliation.

The problem to be investigated is the application of business ethics. In the business world, ethics are extremely important. Ethics are prime elements that help a business to grow and to become more productive. It is by applying proper business ethics that a business can operate in a moral or ethical business environment and managed to conduct all activities in a manner that maximizes profits while not compromising all other non-economic concerns(Schwab, 1996). Businesses have over the years failed to nurture business ethics in order to fulfill shareholders' interests and to have a culture that is oriented towards profit maximization and high performance(Jennings, 2012; Sims & Felton, 2006). This has led business to have gray areas in their activities. Gray areas are those situations or problems that do not fit exactly into any ethical analysis. These are the activities which may be represented to be immoral as a result of lying and false representations on the part of the business.

Ethics are values and principles that individuals use to govern his decisions and activities. Ethics are about moral judgment of an individual about right and wrong. In an organization, code of ethics refers to set of guiding principles and organizations use these principles in their policies, programs, and decisions for business. Within organizations, decisions are taken by groups or individuals and these decisions are influenced by the culture of the company. Decision making and relevance of ethics may also differ for nonprofit and for profit organizations. In contemporary business environment, organizations must have a clear ethical policy and implement it in proper manner. There are many social, legal and economic outcomes that company has to face in case of any ethical dilemma, so there must be a smart strategy to deal with ethical dilemmas. In this paper, we will address the ethics for nonprofit and profits organizations, ethical dilemmas being faced or faced by each of these companies and the outcomes of these ethical dilemmas. Critique of actions of each of these companies will be provided from the point of view of applicable philosophical theories of organizational ethics.

Ethics is the application of one’s personal beliefs and the impact on how a person makes decisions regarding the relationships involving a company. The most common agents that involve a person’s decisions are owners, employees, customers, clients,

Out of these concepts I found the way to avoid making ethical lapses in marketing and sales message was the most important due to ethics is a not just a big part of in business messages but in all professional

Moral and ethical integrity is a major factor that affects the success and productivity of an organization because of its impact on the functions of management and the management team. As organizational ethics has increasingly become an issue of major focus resulting in organizations to face huge dilemma, there have been several questions on who should manage ethics and integrity in the firm (Segon, n.d.). In most cases, organizations tend to delegate the ethics function to the human resource management practitioners or department. This is primarily because organizational ethics is largely related to the type of employees within an organization. Notably, the development and establishment of organizational ethics is regarded as a complex

Businesses have been relatively passive in investigate their in marketing ethics and are still operating according to traditional business models and process that do not reflect consumer interests and ethical implications of their activity often continue afterthought and are yet to be thoroughly incorporated into management decision-making. The contingency framework can accelerate this pre-emptive approach to ethical decision-making. To embed ethics into firms planning and strategy formulation process , marketers should learn from consumers ethical evaluation of their marketing techniques (Smith and Cooper-Martin 1997). An “ethical execution of the marketing program. In addition to financial , market, and competitive objectives, marketers should include consumer concerns and ethical integrity as important criteria for management decision making . Furthermore, ethics must be matched throughout the marketing planning process from product development, market selection , advertising and promotion execution.

Important Note: This sample essay mainly illustrates the structure of your assignment on ethical issues of a company selected by you. You may first identify two or three ethical problems and then discuss how to solve them. Remember including relevant citations to support your evidences and viewpoints.

Ethical behavior is a companywide concern, of course; but because communication efforts are the public face of a company, they are subjected to particularly rigorous scrutiny from regulators, legislators, investors, consumer groups, environmental groups, labor organizations, and anyone else affected by business activities. Ethical communication includes all relevant information, is true in every sense, and is not deceptive in any way. In contrast, unethical communication can include falsehoods and misleading information (or can withhold important information). Some examples of unethical communication include:

Advertising and promotion, ethical pitfall: Issues over truth and honesty. Issues with violence, sex and profanity. Taste and controversy and negative advertising