Ethnic Vegetables Case Study

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Ethnic vegetables play a vital role in food safety and nutrition of the different ethnic groups living in Ontario. The demand for Ethnocultural Vegetables (ECV) is increasing. In the Greater Toronto Area (GTA) alone, the market demand for ethnocultural vegetables is estimated to be $61 million a month (Adekunle et al, 2011), as new immigrants seek culturally appropriate foods. To meet the demand, the government relies on imports of ethnocultural vegetables. However, these are not sufficient enough to meet the demand of increasing immigrant people especially for South Asian (Bangladeshi, Indian and Srilankan). They need to cultivate their own vegetables to meet their health and cultural needs. Many factors determine which ethnic vegetables are
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