Ethnocentrism and Japanese Television

596 Words Feb 7th, 2018 2 Pages
Watching the original Takeshi's Castle episodes with knowledge of the Americanized Wipeout provides and excellent opportunity to examine Japanese culture and the concept of ethnocentrism. The show immediately appears outlandish and even ridiculous to an American viewer, far more so than the admittedly outrageous Wipeout: the brightly colored traditional Japanese costumes worn by the shows hosts, the strange and varied costumes warn by contestants and other show personalities, and the extremity of the challenges that the contestants must face as they make their way through the various rounds of the show all just seem weird or even, to be blunt, freakish to an American audience. This type of reaction is exactly what is meant by the term "ethnocentrism," which is the "attitude that one's group is superior" in this case, that what Americans like is "normal" while what the Japanese find entertaining is "weird" or "freakish" ((Merriam Webster, 2012). Ethnocentrism can rear its head in many ways, and the eyebrow-raising that occurs upon a watching of Takeshi's Castle by an American…

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