Ethnographic Observation Essay

761 WordsFeb 7, 20114 Pages
Name Date Ethnographic Observation I set out to find a place to begin my observations, not knowing what to fully expect, what I may find. So I decided to look around at what is close to my home that isn’t a place I frequent or have even visited at all. Then it came to me, the Starbucks that is only about a mile away is a perfect place for me to observe subjects that I would consider different from myself, seeing as how I consider such obscene prices for coffee ridiculous. Starbucks is a very popular chain of coffee vendors that describe their product as more about quality than what Americans are used to in typical coffee joints. Although I know it is poor technique of me as an anthropologist to have prejudice about any place or…show more content…
Most of the groupings were either just singular people or couples coming to pick up either a plain coffee or most of the females ordering some mixed espresso or something to that degree. There were a couple of oddities in the data such as a one older couple that came by and also one black male also stopped by to pick up some coffee. Most the behavior I observed was a very casual and relaxed as the people seemed to all be friendly and enjoying their absurd priced beverages. Once in awhile someone would recognize a fellow customer and they would proceed to great each other with either a handshake or hug. Spatial arrangement between people was typical of most American norms. They typically had about a person length in between each person making sure not to get to close to bump into one another which is considered rude in this country. I did my research at approximately 1pm to 1:30pm in the afternoon. I do believe this did influence the type of people I saw in the establishment. If it were early in the morning I believe there would have been slightly older gathering of people going to their respectable jobs. Instead a majority of the customers were college students that were coming in for that mid day pick-up. As for the norms I witnessed they were typical for American establishments, the people working greeted the customers in an almost fake friendly manner that is supposed to comfort and make the customer feel “at home” in the environment. Then, the
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