Ethnographic Research At Target's Department Store

Culture is defined as the traditions, customs, norms, beliefs, values and thought patterning passed down from generation to generation (Jandt 2010). The world consists of many different cultures. In this Ethnographic Interview, I was given the opportunity to explore and learn more about a culture different from my own. Through observation I’ve have seen how people of different cultures differ from mines. For example, the type of foods a person

For my empirical essay I decided to observe the interaction between Hooters girls and male customers in order to examine how gender is socially constructed and how this place itself lead to gender inequality at a Hooters restaurant located in Santa Monica. For this purpose, I will describe the servers and their male customers based on their ethnicity, class, and race, in order to demonstrate how theses features connect with gender and how they shape the way people interact in a social situation. In this paper, I want to illustrate that

A famous writer for the New Yorker, Malcolm Gladwell has written an article, “The Science of Shopping”, which is based on Paco Underhill’s study of retail anthropology. The intention of a retail store is obvious- that is to attract customers and convince them to perchance as much as they can. There is so much knowledge that we can study, such that how the environment affects people’s thinking. These are tiny details that we don’t usually think about. The reason of how Paco Underhill success is because he notices these details. Details determine success or failure. Paco Undnerhill—a talent and passion environmental psychologist, provides us a new point of view of the science of displaying products,

On July 2, 1962 Sam Walton opened the very first Walmart store in Rogers, Ark. Each week, more than 140 million Americans shop at Walmart. The company has over 11,000 stores in 28 countries. In fact, just recently the company opened a new store in my neighborhood. All summer I watched them build and build and I would say to my mom, “I can’t wait for them to finish so we can stop having to go to that ghetto Walmart.” I know “ghetto Walmart?” but it’s the truth. There was one other Walmart in my neighborhood and it was known as the ghetto Walmart. So when I received the essay assignment I knew immediately where I wanted to go. At ghetto Walmart the norms became abnormal and the abnormal things started to be accepted. The Walmart Company knows how to get costumers to come into their stores, I’ll give them that, but something just went wrong with that one.

My project will be on the differences between Peet’s Coffee and Dunkin Doughnuts. I have pondered about what makes these coffee shops different from one another. During my exploration on Wabash Avenue, I came to the conclusion that location is important regarding customer population in stores. I also realized the importance of customers, customer service, store management, and store atmosphere. Because of my project I got to understand what my topic truly was. At first, I thought that it would be based completely off of location. Throughout time though, I realized that I would discuss how the effect of a store’s environment depends more on the store’s management than the location itself.

An example of a gendered space is public bathrooms, because there are separate restrooms for each sex, and in society, it is a highly inappropriate act for a male or female to occupy a restroom that is for the opposite sex, and that makes restrooms gendered. The non-material culture of

Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.

Doreen Massey’s book delves into the theory behind the concepts of space and place, while including the effect these concepts have on gender. She also includes gender’s effect on space and place. She views these theories with a feminist’s mindset. This means to look at these ideas while understanding that the dominate form of conceptualization has been influenced by the dominance of masculine ideals or how they “are commonly conceptualized” (Massey 1994, 1) in Massey’s viewpoint. The masculine ideals contrast the feminine. Feminine is seen as the lack of or absence of the masculine. The ideas of masculine and feminine are shaped by the time and place of a society, which Massey dedicates a portion of the book on and this will be the section discussed in the majority of the essay.

The Topshop store which will be focused on for this report will be Glasgow Buchanan Street Store and I will evaluate the organisation and management of the store.

When entering a grocery store, most people don’t take the time to stop and observe their surroundings, for their soul purpose at that instant is to purchase what very food they may need for that day or maybe even for that week. However, through all the haste of wanting to go in and out of grocery stores as fast as one can, most are unaware of the very culture that they too are now apart of, the interactions, both verbal and through people’s body language that they are experiencing, how people look and dress, even what is considered appropriate behavior although not specifically written down. Culture is all around us, and we all contribute to it, whether it is through our norms, values, symbols, or mental maps of reality (Guest 2014, 38-43). That is why through this assignment, I took the time to observe the culture experienced in the American grocery store Stater Brothers, the ethnical Filipino grocery store Seafood City, while also taking the time to reflect on my own personal views of what I thought was “normal” through my experience working in Northgate Gonzalez Market, a Mexican grocery store for three years.

It was 4:00 am my friends and I decided to go to Providence Place mall to look for the perfect Christmas gift my friends and I decided to split up since we were looking for different things. I couldn’t find it so I ask the coworkers and the manager. The all came to my aid the dropped everything and help me found what I wanted. The workers pointed me to the right isle and gave me proper assistance. the workers where very kind a helpful. my friends and I left the store with a smile on our faces. The Nordstrom at Providence Place mall is amazing my friends and I can’t wait for Christmas to be around the corner so we can find the perfect gift.

Kmart’s national struggle has affected the well being of many of its local stores. Since, Kalamazoo, Michigan contains two stores one located on Stadium Drive and the other on Gull Road the impact in this area is no exception. Local stores have suffered and need improvement, surveying a random group of 12 students at Western Michigan University found that Kalamazoo stores have a very uninviting appearance influencing consumers’ decisions to shop elsewhere, this survey was conducted in March of 2005, Appendix A. Surveying these students has shown that most have no interest in Kmart, due to lack of selection, quality, and untidiness. Store hours that end at ten o’clock are not convenient for students. Even though these stores have an excellent location, changes are necessary to improve Kmart’s image and therefore attract more customers.

Well distinguished department store Selfridges announced it will be launching an ‘A-Gender’ campaign in March 2015. With a whole unisex clothing range Selfridges will set out to eradicate binary gender oppositions. It intends to enable shoppers to shop and dress without limitations and stereotypes. Will it be all it’s contrived to be? With a preview towards a genderless society. In order to conclude the outcome this could have I will be giving an exploration into our current governed gender roles as well as further insight into the aim of Selfridges ‘A-Gender’ clothing campaign and what positive/negative influences it could potentially bring.

In this essay, I am going to identify both of their brand identities, I will be discussing all the key factors that are being used by these two companies on the shop floor that affect the way consumers shop and the experience they have during their visit to the store. I will do so by paying visits to both of the stores as a customer and compare how these stores operate and treat their customers. Alongside that, I will be exploring how are the consumers are treated once they leave the shop and what is being

Knowing the above, what might this mean to you? If you’re a consumer-oriented business, it means that women are not only their own market, but they are also the key to multiple markets all at once. They’re the best sales opportunity to everyone that woman purchases for, in essence, everyone. And herein lies the single most important reason why stores gear their marketing, e.g. advertising, product selection, amenities, store layout, and decor, etc., towards women and not men. Subsequently, the community areas within shopping centers and malls are also designed for woman and commonly unfriendly in design and orientation toward men.