Ethnographic Research Design

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Sometimes the research question of inquirers require benefits more from a qualitative data collection approach than a quantitative approach as they explore groups of people, in such cases ethnographic designs are best suited for their needs. Ethnographic research is designed for the collection of qualitative data because it goal is to write about groups of people in a cultural context such as “language, rituals, economic and political structures, life stages, interactions and communication styles” (Creswell, 2008, p.473). A design such as ethnographic research that requires researchers to observe and interact with the focus group or individuals opens new doors to understanding the cultural groups and their characteristics that appear over …show more content…
Therefore, cultural groups may be narrow to include “teachers, students, or staff members” or broad to include “entire schools and their success, innovation, or violence” (Creswell, 2008, p. 473). In addition, a characteristic of realist ethnographies as the name itself describes it provides real and authentic information regarding the cultural groups. Providing real and factual information is possible because the report is in third person and it is written using a neutral tone while discussing the observations of the cultural group thus lacking “personal bias, political goals, and judgment” (Creswell, 2008, p. 475). Because research is known for influencing policy making, researchers may find it difficult to use a neutral tone when presenting the findings of research in their final report, however by leaving the data in its raw form and undisturbed in cultural group studies provides a better insight of the patterns observed. Presenting data objectively is of particular importance in cultural groups because enough wrongful assumptions and judgments exist already
Another form ethnographic design is ethnographic case study characterized and differentiated from other case studies through its focus in “analysis of a person, event, activity, or process within a cultural perspective”

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