Ethnographic study

In my ethnographic study, I apply theoretical concepts developed by Erving Goffman in The Presentation of Self in Everyday Life to the behavior of employees in the retail department store, Macy’s. Goffman (1959) argues that social interactions in everyday life can be understood as presentations between performers and audiences. Within social establishments, he suggests four analytical frameworks may govern how performers stage their “characters” including the technical, political, structural and cultural; he also argues that the aforementioned perspectives are situation-specific and thus can also be analyzed within a broader dramaturgical framework (Goffman 1959). The task of this research project is to determine the relative importance of

The problem of gaining access can provide important insights into the nature and organization of the social setting under study. In what ways can issues influence the outcome of ethnographic research? What strategies can researchers adopt to overcome obstacles to access?

Whole Foods Market, Inc. is the "world's leader in natural and organic foods, with more than 310 stores in North America and the United Kingdom" (Whole Foods Market.com. About. 2012. PP. 1). From its roots as a one store operation based in Austin, Texas the company under the direction of its founder and CEO John Mackey has "unquestionably transformed the way Americans produce, buy, and eat food" (Paumgarten, N. January 4, 2010. PP. 1).

The methodological approach the authors used was a qualitative method. A qualitative method is data that is collect in terms of observation, research surveys and interviews. It is language based and it is also centered on individual’s experiences. The basis of the article was based on the findings from a larger ethnographic study that discussed the causes influencing Aboriginal patients’ choice to seek health care in an urban hospital`s emergency department for health issues that are either labeled as stable and non-urgent. The reason why the authors decided to explore a pervious ethnographic study was to identify community leaders in the Aboriginal health services sector and university researchers who have knowledge in such work. The authors

The main purpose of this research is to explore the effects of positive working attitude in the workplace of Taiwanese and to know the relationship between workers and their attitude from working environment and individual employee. The main subjects will be focused on those who have working experiences, including part-time jobs and full-time jobs. To make the survey fairly and openly, the subjects were selected randomly through the Internet by giving participants questionnaires. In order to make the survey convincible, the questionnaire were given as much as possible. Occupations might include every kinds of jobs but in this survey would mainly divide occupations into nine categories. The subjects were all Taiwanese and worked, which included

The ethnomethodological conclusion I can make from my experiment is that people are so used to expecting certain things from people that when those exceptions are broken people feel uncomfortable and awkward, but the more years go by the more things people are being exposed to and things that weren’t normal are now normal. I think that’s why some people didn’t react awkwardly, because maybe they have been exposed to other things that other people. It can be because of their culture, or the friends they have now that have changed the way they think and their lifestyle. For example, I’ve been exposed to a lot of things this semester. Things that are not okay at home, but now that I am here in college I’ve learned how to have an open mind because

Whole Foods Market Inc. has developed into one of the most prominent supermarket chains that only market foods without artificial preservatives, colors, flavors and etc. Starting in 1978 as a small vegetarian store and now has developed into a $13.7 billion that has just recently been bought by Amazon. Whole Foods started the efforts in the grocery industry to base its food based on healthy living. This calls for food products to be sourced responsibly and call on innovative solutions that can improve Whole Foods environmental footprint. By doing so the company provides a strong contribution to the communities it does business in. While there is no argument to the accomplishments of Whole Foods, the company has not been free of criticisms. For example, the company has been accused of placing local stores out of business which has resulted in mixed responses from some of its customers. Some other ethical issues also include the questionable activity by CEO John Mackey and an antitrust investigation. This analysis will provide a background on the ethical dilemma Whole Foods had to undergo.

The type of observation that was employed in this ethnographic research was direct observation without intervention. This was employed so as to study how the subjects behave naturally and could not be controlled within a lab setting. As is explained within the contents of the report, it was important for the researcher to maintain covertness while studying the bouncers as revealing their identity would lead to a suspicious response from the bouncers which could escalate to violent altercations. It would be important for the ethnographer to be incorporated to the community being studied, this is important as it aids the observation process while maintaining the secrecy of the research. This method of observation was highly effective as it enabled

By focusing on teaching process rather than its outcomes, this ethnographic case study represented a conceptual change in research approach to teaching speaking. This study also provided new insights into the behavioral and psychological dimensions of teaching speaking. As a result, such ethnographic studies can provide realistic accounts of what occurs while teachers are involved in teaching speaking.

There is no doubt that culture takes an important role for a country. With the globalization, various kinds of cultures impact and even invade each other. I believe that the collision and integration are incredible and inevitable.

Going into a field site to conduct observations for a research project/paper, it’s something I have never done. So I did not know what to expect or what the outcome of it would be like. It was very challenging to find a field site especially when you do not know what you are going to write about. It was a struggle finding a location because it was problematic for me to commit to one location. The things I was witnessing in certain locations didn’t really catch my interest. To be honest I didn’t know what an ethnography was because I never read one in my life which was the challenging part. Which is why it was really difficult for me to come up with an idea. My classmates were coming up with magnificent ideas and I felt discouraged because my

This paper will carry out an ethnography research on Springfield Gardens. Springfield Gardens is a community that is populated by mostly minorities. The community is located in southeast Jamaica. There is a huge Caribbean influence in the community. Springfield Gardens is a working class community with a few social issues. The social issue that is examined in this paper is the unlawful marijuana arrest of young minority residents in this community. How the issue was handled is also presented in the paper. The paper will also examine the; location, history, demographics, housing, cost of living, political issues, social issues, economical issues, human services, healthcare facilities, education, spiritual institutions, recreational commerce

Seeking to understand the meaning that is produced in the 4th grade classroom as students interact with each other on a regular basis, an ethnographic approached was pursued. According to Creswell (2013), “ethnography is a design of inquiry coming from anthropology and sociology in which the researcher studies the shared patterns of behaviors, language, and actions of an intact cultural group in a natural setting over a prolonged period of time” (p. 14). Using ethnography as a methodology is appropriate for this study as I sought to gain a holistic picture of the everyday experiences of the 4th grade students, an intact cultural group, in their natural setting, their classroom.

Ethnography is the study of human groups, seeking to understand how they collectively form and maintain a culture (Marshall, C., & Rossman, G., 2016, p. 17). There are few different types of ethnography such as critical and postcritical, internet/virtual, autoethnography, and more. Critical ethnography is grounded in the theories assuming that society is structured by class and status as well as by race, ethnicity, gender, and sexual orientation to maintain the oppression of marginalized groups (Marshall, et al., 2016, p. 23). Postcritical ethnography incorporates postmodern perspectives (Marshall, et al., 2016, p.24). Internet/Virtual ethnography identifies the World Wide Web as socially constructed virtual worlds that can be researched

Whole Foods has spearheaded efforts in the grocery industry to source its food products responsibly and search for innovative solutions to improve its environmental footprint. The company emphasizes healthy living and seeks to contribute to the communities in which it does business. However, despite Whole Foods’ significant accomplishments in business ethics, it has not been free from criticism. In its pursuit of growth, it has been accused of placing local stores out of business