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Ethos In The Food Industry

Decent Essays

The ethos is effectively developed when proving his credability as the audience sees he really cares about what is going on in the food industry. He also proves this by conducting interviews with many people and educating Americans about the detrimental effects the food industry is having on society. He interviews Barbara Kowalck, whose two and a half year old son died twelve days from E. coli after eating a hamburger. The interview shows her investigating the facts of the beef industry whose drive for efficiency and profit has increased the incidence of E. coli, and she has since become a food safety advocate, fighting to restore the USDA’s power to be able to shut down plants that repeatedly produce contaminated meats. Kenner also interviews Phil English who is a Republican of Pennsylvania and is the cosponsor of Kevin's Law. “A version of Kevin’s Law passed congress. President Obama signed the Food Safety …show more content…

Carole is disgusted by the animal raising practices forced on people like her corporation that she risks, potential retaliation from the company to show filmmakers what no other Perdue farmer would. Kenner also has interviews with Michael Pollan, author of, The Ominvore’s Dilemma, interviews Allen Trenkle which is a Ruminant Nutrition Expert from Iowa State University.
In addition to using ethos, Kenner uses logos which presents factual information and statistics to his audience. He successfully does this by the interview he had with Carole Morison and she states that it costs anywhere between Two Hundred and Eighty Thousand and Three Hundred Thousand dollars to get a chicken house up and running. Then the companies always come back and mandate upgrades so it is easy to have Five Hundred Thousand dollars invested in just one chicken house. It was also stated that most chicken farmers only make around Eighteen Thousand dollars per

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