Ethos Pathos Logos

GEICO, the Government Employees Insurance Company, and Esurance Insurance Services, Inc are two auto insurance based in the United States. In their advertisement, GEICO features a piglet, Maxwell, attempting to obtain a driver’s license from a snarky old clerk using the insurance information on his phone. On the other hand, Esurance depicts an elderly woman, Beatrice, in the process of showing her friends her “wall”when, in good faith, her friends corrects her, causing Beatrice to “unfriend” her. GEICO and Esurance, in attempts of persuasion, use pathos, ethos, and logos to sell their product

Antony uses an abundance of pathos in his speech. One example is: “Caesar was my friend and just to me” (III, ii, 86). Using pathos helps the audience make connections with him. He also reads Caesar’s will which makes the people feel guilty about turning against Caesar during Brutus’ speech. He shows them the stabs wounds on Caesar’s coat and names which conspirator stabbed him. The Roman people now feel pity and anger towards the conspirators. Overall, Antony was smart with his words and won over the Roman people better than

In Neil Postman’s novel, Amusing Ourselves to Death, he argues that rationality in America has become dictated by television. Through the use of ethos, pathos, and logos, Postman demonstrates that his claim is valid and reliable. These are three forms of persuasion that are used to influence others to agree with a particular point of view. Ethos, or ethical appeal, is used to build an author’s image. Ethos establishes a sense of credibility and good character for the author (Henning). Pathos, or emotional appeal, involves engaging “an audience's sense of identity, their self-interest, their emotions” (Henning). If done correctly, the power of emotions can allow the reader to be swayed to agree with the author. Logos, or logical appeal,

One of the rhetorical appeals that Antony used to sway the crowd against the conspirators was pathos. Pathos is an appeal using emotion. In line 20 Antony begins to use pathos when he states, “Did this in Caesar seem ambitious? When that the poor have cried, Caesar hath wept: Ambition should be made of sterner stuff.” This quote is able to sway the crowd against Brutus and Cassius by showing what kind of good person Caesar was. He was compassionate to people. This quote shows what kind of good leader by helping out the poor. He knew what they were going through so he cried along with them. This quote is able to sway the citizens of Rome because it shows the opposite of what Brutus said about Caesar. If he would

The use of Ethos, Pathos, and Logos is presented in the three videos provided through a wide array of examples. In the first video, Drunk History- Claudette Colvin and Rosa Parks, the writers use of comedy was used to provide a broad narration of a particular civil rights movement. Logos is a form of persuasion through the “[representation] of arguments and evidence in the matter under discussion” (Campbell 38). In the first video, the use of logos was presented by their wardrobe selection. The use of old time clothing created an antique like structure that would capture the viewers. The second form of logos was presented through the attitude of Claudette Colvin stating “I paid my fare the same as this white lady paid her fare.” This showed Colvin’s logic and reasoning to

As I began to read this article I noticed that logos was definitely used as one of the rhetorical appeals. The author attempts to persuade his audience by making a claim and providing some type of proof after each claim. For example, “Papa John’s says it has been pulling advertising associated with the NFL. The league, it says, has given some feature spots in return.” This quote was provided after the author mentions how, “Papa John’s is no longer going to advertise with the NFL.” The first example of how he makes a logical appeal. At the end of the article he also mentioned race, stating that “Most whites are not racist,” and how “To accuse so many of it is to see those fans simply walk away from the game.” That is a pathos appeal or in other

In the music video, many rhetorical strategies were used to enhance the experience of the audience. For example, one scene in the video introduced the protagonist –Mika, who is a high school kid that gets bullied by his classmates. And by his depress expressions; we can’t help but to create sympathy to the character. Meanwhile, such idea to play on audience’s emotional feeling is exactly the rhetorical strategies of Pathos. Secondly, an interesting shot of Mika and Ariana Grande were presented by them mixing a pot of rats, and poisons.

The very first word we read are “for a fact.” This is a clear illustration of logos. The writers are attempting to use logic and reason to substantiate a feeling of security. However, there is no data or clear facts present. They state “We’re proud to list [the ingredients] for your inspection…” yet

He wanted to have the crowd believe that Brutus said such things to distract them from the fact that he had killed Caesar for his own greed and not the good for Rome. Mark Antony used rhetorical appeals. He uses Pathos to appeal to the crowd's humanity and Ethos to enforce the emotions the crowd feels. He says, “O masters, if I were disposed to stir Your hearts and minds to mutiny and rage, I should do Brutus wrong, and Cassius wrong, Who, you all know, are honourable men: I

Furthermore, Mark Antony uses ethos to persuade the common people of Rome.When his speech is beginning Mark Antony establishes the following,”He was my friend,faithful and just to me:” Antony does this to emphasize, that he knew the real Julius Caesar. This is important because it leads to his opinion of caesar carrying weight. Mark Antony uses this very effectively and creates a sound argument. In conclusion, Mark Antony uses ethos excellently and gives meaning to his

The first Rhetorical Strategy Antony uses in his speech is Ethos. He starts off his speech with establishing a common bond with the people by saying “Friends, Romans, countrymen, lend me your ears.” (III.ii.70) By saying this Antony shows signs of False Humility to show that he is equal to all the others among the crowd. Since everyone in the crowd expects Antony to go against Brutus, he makes sure to address that he is not there to praise Caesar. He wants to appeal to the audience and get them to trust him. After telling the people of Rome that he is on their side, they start to open up their ears to Antony and are intrigued with what he has to say. Although Antony claims he is not going to appraise Caesar, he uses Ethical Fallacies and Indirect suggestions to persuade the audience into thinking he agrees with Brutus’ choice when really he thinks Caesar was not capable of being ambitious.

Many of the Romans are disgusted by his corpse and it makes Antony look respectful and more loving since he carried Caesar down, Asking the crowd if Brutus had a valid reason to kill Caesar, Antony questions: "Did this in Caesar seem ambitious?" (III. i. 99). Asking this question developed a seed of doubt and makes them not trust Brutus and his honor, which is ethos. Giving reasons why Caesar was not ambitious made the citizens believe that Caesar’s death was immoral, creating anger in the Romans, which is pathos. Another example of Antony using pathos to prove Caesar was a powerful and caring leader: “Caesar hath wept; Ambition should be made of sterner stuff," (ii. 100-101).

In the play, Julius Caesar by William Shakespeare, the author frequently uses figurative language to persuade the people of Rome to listen to a certain character. For example my character, Antony, has many places in the play where he uses the techniques; ethos, pathos and logos to persuade or draw the audience to his side. “Friends, Romans, countrymen, lend me your ears!” This is one of the most commonly known use of ethos in the funeral speeches. He uses this phrase to try to get into the Roman crowd’s hearts with his reputation as a trustworthy person. Antony uses pathos in his first speech saying that “He was my friend, faithful and just to me.” He shows that Caesar was a man who is trustworthy and was wrongfully killed. Logos is used to persuade someone. Antony uses a lot of facts throughout his funeral speech. One of them

Roman politician and popular figure in the Roman Republic, Mark Antony, uses the rhetorical devices of pathos, logos, and ethos in his funeral oration for Julius Caesar, in order to deem the assassination of Caesar by Cassius, Brutus, and their conspirators, wrong. The speech conducted by Mark Antony, a good friend of Caesar’s, has a sorrowful tone due to the fact that Mark Antony wants the crowds of Romans to agree with him. Antony conducts his speech in such a way to strike pity and regret in the assassinators and conspirators of Julius Caesar. Usage of pathos, ethos, and logos is essential in winning over the plebeians trust and respect.

The story Julius Caesar written by William Shakespeare shows many rhetorical devices in the scene of Antony speaking at Caesar’s funeral. He is not allowed to speak badly about the conspirators, but with his wit and cleverness he finds his own way to. He is able to persuade the crowd with certain diction and actions that sway them over to his side. As he did not speak down on the conspirators, people understand that Brutus is not “an honorable man” as everyone figures him to be. Antony uses the logical fallacies pathos and ethos while speaking to the crowd to make him seem more credible so he can persuade them all.