Etihad Airline Creative Brief

United Airlines Inc ( United ) is ranked as the world’s largest airline based on the number of destinations flown. United is represented by “ Fly The Friendly Skies” slogan and the “ Rhapsody In Blue” theme song. ( Berryman, Marvin E, 2014 ).

Many people like to spend their vacation in a different country and like to travel. It is always exciting to explore and discover new cities and cultures. Over the years the way to get to other countries became easier. The rate of international visitors is rising everywhere around the globe and tourism brings some good and bad aspects to each individual country. Due to traveling becoming more popular, Tourism has both benefitted and harmed nearly every country in the world.

Throughout history, the progressions of mankind has given way to a perpetually globalizing world. Globalization, the “process of interaction and integration among peoples of different nations, has strengthened human ties while our race has formed societies in every corner of the globe. As our world becomes more interconnected, the resulting blend of cultures has led numerous societal features to be shared between peoples, blurring cultural division lines. Globalization’s tying binds may frustrate many modern travelers seeking unique and special travel experiences due to the standardization of destinations resulting from increasingly cozy international social relations, but continued and extensive human travel has demonstrated that the essential human urge to move is a product of our search for fulfillment in what is unfamiliar and will not be suppressed by global interconnection.

That same year, China Southern Airlines also won the “SKYTRAX 2011 World Most Improved Airline”.

Global airline alliances in another issue included in Virgin’s external environment. Alliances benefit airlines in many ways as they enable them more market access, convergence of technologies and even help overcome legal barriers (Anon., 2009). One weakness for Virgin therefore is not being part of an alliance such as Oneworld Alliance (Anon., 2009), in order to take full advantage of its potential Virgin should look into adjusting their market strategy and look into joining an alliance, if not form its own.

The Airline companies now a day are mainly depending on marketing to attract new customers and to maintain sustainable relationships with them by promotions, Rewards and Loyalty programs.

Our airline data base include world class airlines like Emirates, Qantas, British Airways, Etihad Airways, Qatar Airways, China Southern Airline , Singapore Airline and many more going to Brisbane from the UK.

American Airlines is looking to expand its market to more wealthy consumers by offering an excusive line of aircraft consisting mostly of first class and business type seating. This new model will be labeled under the title “Elite” and would market routes to and from major city hubs during heavy business traveling hours. American Airlines will position this service as the, “Black Jet” since that would be the standout feature of the aircraft. American can take advantage of its existing market base along with its frequent fliers to sell the experience of a flight experience beyond maximizing passengers. The target motto would be a “flight redefined.” American Airlines Elite would target business, first class, and frequent flying travelers.

United Airlines is among the largest airline in the world. Its origin can be traced back to Varney Airlines which was founded in 1926. The company underwent several transformations and today, it boasts of a 691 mainline operating fleet and close to 84,000 employees. In 2014, the carrier hosted 138 million passengers. In 2015, they have received 8 awards among them the Candidates Choice Award, Landmark award, Award for Excellence in advanced Biofuels, Pro Patricia award and Digital Edge 25 award.

Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.

Emirates Airline: Emirates is an air company established in Dubai, United Arab Emirates. The Emirates airline is a branch of The Emirates Group, which is completely held by the administration of Dubai's Investment Corporation of Dubai, His Highness Sheikh Ahmed bin Saeed Al-Maktoum is the Chairman and Main Policymaking of Emirates Airline & Group.

British Airways is the one of the largest airline companies, and the passengers carry overall in the fifth largest in the world. Most of plans are stay in Heathrow Airport which is the highest of main international airport. The British Airways has a long history and airlines cover 133 countries; include 373 airplanes. The BA Company includes 50,086 workers to be in the service, which is one of the largest employers and employees in the United Kingdom.

One of the world’s most competitive and prominent industries is the airlines industry. It generates huge amounts of income as well as employment each year. Some of the common names in US air travel service providers are Alaska, Northwest, Southwest, US airways, American etc.

One of the world’s top best airlines, Emirates is the largest as it is in middle

travellers as the World 's Best Airline in 2013. Accessed on 23 February 2014 via