Etihad Airways : The National Airlines Of The United Arab Emirates

930 Words Sep 23rd, 2015 4 Pages
Etihad Airways is the national airlines of the United Arab Emirates. The brand “Etihad” translates in English to “Union” which accurately reflects the organization’s vision, mission and structure. Having been established by His Highness Sheikh Khalifa bin Zayed Al Nahyan in July 2003, Etihad strives to have the best airline in the world through providing unmatchable Arabian hospitality, mirroring the prestige of Abu Dhabi, to their clients. The organization’s vision is “to be a truly 21st century, global airline, challenging and changing the established conventions of airline hospitality” (Our Vision). Etihad Airways’ mission is to "give a refreshing welcoming to their guest, where travel should be safe and secure in an environment that is friendly, and where global standards in both terms is practiced, be it hospitality or in the technical aspects in assuring a safe journey for its guests." (Etihad, 2010). Although a new player in the airlines industry, Etihad has already established as the best. It has won the title of the World’s Leading Airlines consecutively since 2012 (World Travel Awards). The following cultural audit on Etihad Airways attempts to analyze, evaluate and underscore the organization’s culture, the influence of the culture on the management and finally, offers recommendations as to further and maintain a culturally thriving environment within the organization. Etihad’s culture can be witnessed physically through tangible structures. The logo of Etihad…

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