Etihad Airways : The National Airlines Of The United Arab Emirates

The company is relatively young. It was founded in 1985 and is one of the youngest companies of this sort in the world (The Emirates story, n.d). Moreover, is should be said that at the beginning its main aim was to guarantees delivery of tourists to the region. However, being sponsored by the government of the UAE the company started its blistering development. New planes were bought and new directions organized. Emirates Airlines has never stopped in its development and that is why nowadays it is one of the greatest international carriers, and the seventh largest airline in the world in terms of revenue (The Emirates story, n.d). The company does not have rivals in the Middle East and its current tempos of development allow to suggest that in several years it can become the best airline company in the world, leaving behind such giants as Lufthansa or American Airlines. The company mainly uses planes made by Boeing and Airbus. Nowadays there are 176 planes which can deliver people to any place in the world. With this in mind it is possible to say that Emirates Airlines is a huge international corporation which has its offices all over the

Emirates were indeed a global success story in business world as well as aviation industry. Within a short tenure of two and half decades Emirates established it is

All projects are must have the result about what they collect. In our research we will explain the internal and the external outcomes that effects on emirates Airline Company. The main reason of having outcomes in every research is that to to ensure that the set objectives are successfully achieved.

When the airline industry getting mentioned negative thoughts and emotions rush to peoples’ mind. 9/11 was not too long ago causing a huge drop in revenues and putting many large companies to the brink of bankruptcy. High ticket prices as well as a plethora of additional fees continue to plague frequent air travelers. However amongst all the chaos and disarray, one company continued to show profits and wow its customers. Every year since 1973 Southwest Airlines has continued to be profitable where others have lost millions on dollars. This is due to the genius operating methods put into place that have stressed Southwest’s goals of having low operating costs, low fares, and customer-pleasing service.

Qatar Airways is one of the youngest global airlines but have a high quality of service. It is one of the Qatar state-owned flag carriers. Its headquartered is in Doha, which is the capital of Qatar. The parent Company of Qatar Airways should be the government of Qatar. The airline operates as a hub-and-spoke network, serve all six continents, and link over 150 international destinations. According to the media release “The Qatar Airways Story”, the airway was a small regional carrier when it began to operate in 1994. After the airline re-launched in 1997, it now has become one of the fastest growing airlines through the history. Then, 14 years after Qatar Airways re-launched, it being named Airline of the Year 2011, 2012, and 2015. Nowadays, the airways have become one of the Oneworld members and become one of the leading airlines (1).

He has over 20 years of extensive experience in the investment industry (Adae.ae,n.d.). His main aim is to accomplish shareholders’ expectations and ensure that the company achieves its financial goals. H.E. Al Romaithi is also currently a board member of several institutions, one of which is the Etihad Aviation Group, and he is a member of several other committees including the Abu Dhabi Investment Council, Etihad Airways since 2016, and ADNOC, giving him a thorough understanding of finance and corporate governance.He is an external board of director in Etihad Airways.H.E. Al Romaithi holds a Bachelor’s Degree in Business Administration from The University of Denver, USA. He is also a certified Chartered Financial Analyst (CFA).

.The on-board kitchens are the most eco-efficient in the world and they recycle more than 100 tonnes of paper.

Etihad Airways is the national airlines of the United Arab Emirates. The brand “Etihad” translates in English to “Union” which accurately reflects the organization’s vision, mission and structure. Having been established by His Highness Sheikh Khalifa bin Zayed Al Nahyan in July 2003, Etihad strives to have the best airline in the world through providing unmatchable Arabian hospitality, mirroring the prestige of Abu Dhabi, to their clients. The organization’s vision is “to be a truly 21st century, global airline, challenging and changing the established conventions of airline hospitality” (Our Vision). Etihad Airways’ mission is to "give a refreshing welcoming to their guest, where travel should be safe and secure in an environment that is friendly, and where global standards in both terms is practiced, be it hospitality or in the technical aspects in assuring a safe journey for its guests." (Etihad, 2010). Although a new player in the airlines industry, Etihad has already established as the best. It has won the title of the World’s Leading Airlines consecutively since 2012 (World Travel Awards). The following cultural audit on Etihad Airways attempts to analyze, evaluate and underscore the organization’s culture, the influence of the culture on the management and finally, offers recommendations as to further and maintain a culturally thriving environment within the organization.

The Emirates Group is composed of airport services provider DNATA (the Dubai National Air Transport Association) and Emirates Airlines. Owned by the government of Dubai and based at the busiest airport in the Middle East, Emirates has flourished under the sheikdom's 'wide open skies' policy, in spite of the restrictions placed on it by other countries. The airline, renowned for its luxurious in-flight service, was unique among long-haul airlines in that it had not joined a global alliance such as the Star Alliance or oneworld by the beginning of the new millennium. The Maktoum family led the tribe throughout the 19th and 20th centuries. Dubai became one of seven sheikdoms in the United Arab Emirates, which was formed in 1970.

Emirates Group is a group of companies of which they are concentrating on delivering the best line of services based mainly on aviation, travel, and tourism. The group has been operating for a long time in the airline industry of which we will be concentrating on. As of the group is employing more than 62,000 employees in the region, one of its most important areas to look at is its line of communication with its stakeholders. Communication has been a big issue within big organization for its complexity. Therefore, having a well-integrated line of communication between all the stakeholders is very important to ensure efficiency and effectiveness.

Emirates Airline is one of the five world leading airline companies founded in 1985. It was awarded the “World’s Best Airline” by Skytrax at the 2013 World Airline Awards. In addition Emirates Airline was awarded the “Best Middle East Airline” and for the ninth year in a row “World’s Best Inflight Entertainment”. Emirates Airline serves over 39 million customers a year based on 2013 data.

Due to globalisation, the flow of people is more rapid among the world. The demand for fast and easy transport increases in the past few years, and the passenger airline benefits a lot from the change which becomes a huge and important industry in the globe. Unlike some other industries, passenger airline business actually has target customers all around the world including you and me. There are a few main kind of purposes for taking a flight, for example, business, leisure, students etc. As there is a broad base of customers, different companies are set to target different customers group, such as Ryanair and Easyjet targeting the budget customer group and Singapore Airlines aiming for the high-end business and leisure customer group. The basic inputs of airline business are fuel, labour and aircraft leasing and others such as food and entertainment vary between companies. The outputs are the flight itself and the services provided in the journey.

The Emirates Group, a UAE based aviation group whom owns Emirates Airlines also known as Fly Emirates and Emirates Sky Cargo, that was founded on the year 1985. The organization started off with only two aircrafts, flying from Dubai to Karachi. Now, Fly Emirates is the largest airline in the Middle East and the second largest airline in the world by schedule revenue miles flown, carrying around 1990 passengers per week and operating approximately 3600 flight per week (EMIRATES 2016). The services are internationally known to be of a high class, comfort in the skies with reasonable air fares, gaining the tittle as the Best Passenger Airline and the Most Valuable Airline, in the world (EMIRATES 2016). Emirates operates its networks from its hub, Dubai International Airport to more than 125 destinations throughout 6 continents. The airline owns many aircrafts, including the Airbus A380, Boeing 777-300ER and the latest, Boeing 777-9. Similarly, the organization has approximately 68000 employees, from 101 nations.

As a part of Crossman Communications, this essay will go into depth about the client, Malaysian Airlines and their recent campaign. Malaysian Airlines founded in 1957, currently flies to 53 different destinations having over 12 000 employees (Malaysian Airlines, 2017). The airline company offers the best way to fly to and from Malaysia flying over 40 000 people everyday (Malaysian Airlines, 2017). The campaign was set to rebuild the trust of Australian and New Zealander flyers due to the multiple aircrafts that have gone missing which have affected families in both countries (Crossman Communications, 2015). Having said that, the goal was to improve bookings, and generate positive media coverage (Crossman Communications, 2015). This essay

Etihad Airways, the national airline of the United Arab Emirates, has in just eight years established itself as the world’s leading airline. Set up by