Etop Analysis of Nestle Strategic Management
8752 WordsApr 12, 201236 Pages
project on consumer prefernce b/w nestle and cadbury
ACKNOWLEDGEMENT
I too would like to do it as I really wish to express my gratitude toward all those who have been helpful to me directly or indirectly during the development of this project.
I would like to thank my faculty Ms. Neha Gautam who was always there to help and guide me when I needed help. I am thankful to ma’am for her encouraging and valuable support. Working under her was an extremely knowledgeable and enriching experience for me. I am very thankful to her for all the value addition and enhancement done to me.
Above all I shall thank my friends who constantly encouraged and blessed me so as to enable me to do this work successfully.
Megha…show more content… |INFLUENCING FACTORS DURING PURCHASE OF NESTLE CHOCOLATES |42 |
|13 |FACTORS GIVING MOST SATISFACTION TO CONSUMERS |43 |
|14 |FACTORS GIVING MOST SATISFACTION TO CONSUMERS IN CADBURY CHOCOLATE |44 |
|15 |FACTORS GIVING MOST SATISFACTION TO CONSUMERS IN NESTLE CHOCOLATE |45 |
LIST OF GRAPHS
|CHART NUMBER |TITLE |PAGE NUMBER |
|1 |LIKING FOR THE CHOCOLATES |36 |
|2 |DIFFERENT AGE GROUPS |37 |
|3 |PREFERENCE ACCORDING TO AGE GROUPS |38 |
|4 |BRAND PREFERENCE |39 |
|5 |PURCHASE OF CADBURY CHOCOLATES |40 |
|6 |PURCHASE OF NESTLE CHOCOLATES |41 |
|7 |OVERALL PURCHASE OF