Etop Analysis of Nestle Strategic Management

Last but not least, I humbly thank all my teachers of POH for helping me, not just with class work but, assisting in me to find my goal and enabling me to achieve it by providing me with the

I am thankful for the support I received to further my education;especially

I might want to express my appreciation towards my chief Ms. Shaily Dabra for her kind co-operation and support which help me in culmination of this undertaking.

Thirdly, nobody has been more important to me in the pursuit of this project than the members of my family. I would like to thank my parents, whose love and guidance are with me in whatever I pursue. They are the ultimate

At the outset I would like to express my thanks and gratitude to my distinguished professor for her efforts with me and wish her more health and success.

Thank you for everything these past semesters...for being both a great professor and a person. I have thoroughly enjoyed and benefited from being a student of yours. You are truly the most remarkable professor I have encountered

I would like to acknowledge and give thanks to the people who have helped me in the preparation

I would like to express my sincere gratitude to all who have helped me in completion of my CAPSTONE PROJECT First of all I express my heartfelt gratitude to our Management for having given me a chance to do my CAPSTONE PROJECT at AL Mafraq Hospital .

I take this opportunity to express my sincere thanks and deep gratitude to all those people who extended their whole hearted co-operation and have helped me in completing this project successfully.

It is my profound privilege and pleasure to express the over whelming sense of gratitude , devotion and regards to my project guide "Dr. Dolly Sharma"

Initially, I would like to express gratitude my supervisor Anup for all his important support and guidance throughout the year. His advice and academic experience was a huge help to me.

As aforementioned, Nestlé is the leading company in nutrition, healthcare and wellness, offering nutritious products for every moment and age. It is the largest food and beverages conglomerate in the world, with a portfolio covering almost every food and beverage category, providing consumers a multitude of products to choose from.

Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.

The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develop strategic intent for their business organisations following the analysis of external and internal business environments. I will analyse the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will discuss the strategy formulation that includes business-level strategy and corporate-level strategy.

Thomas M. Idzorek, CFA Director of Research Ibbotson Associates 225 North Michigan Avenue Suite 700 Chicago, Illinois 60601-7676 312-616-1620 (Main) 312-616-0404 (Fax) tidzorek@ibbotson.com