Euro Disney - Analysis of the External and Internal Environment

Historically, the film, music and theme park powerhouse encompassed by the Disney Corporation has enjoyed massive success in exporting its brand, identity and products internationally. And on a domestic scale, Disney's theme parks and resorts have achieved a level of success fully unparalleled in the tourism amusement industry. However, success on a similar scale remains quite elusive where the international theme park industry is concerned. Just as Disney has struggled to gain a foothold with its Paris-based theme park, so too has its Hong Kong destination manifested more challenges than victories.

The case “Euro Disney: First 100 days” talks about the issues faced by the Walt Disney Company when expanding to international borders. The case begins with the history of Disneyland and then describes the reasons behind its success and expansion to various states across the country. It then describes the success of Tokyo Disneyland, first Disney theme park outside America and the factors affecting it.

As we know, Disneyland is very success in U.S. when the first Disneyland built in Anaheim, California on 17 July, 1995. After some debate about the site for a European theme park, Michael Eisner and Jacques Chirac signed a contract for the building of s Disney theme park at Marne-la-Vallee, a region of sunflower and sugar-beet farmland and small villages located twenty miles east of Paris (Janis, F., 1998, P.247). However, the European Disneyland was not as such success as they expected. This essay going to regards the main issues in opening the Euro Disneyland and compare the French cultural with American cultural by using Hofstede’s cultural Dimensions and Trompenaars ‘s cultural dimensions. This essay will then end by

Disney parks are known for their clean and well designed atmosphere. However, they felt short in providing the same experiences to Euro Disney customers. Euro Disney failed to deliver the high level of customer service standard to Disney theme parks are known for their, as well as failing to provide the service needs that were unique to the European market.

Euro Disney is well known as one of the greatest failures in corporate history. Indeed, its initial lack of success was so great that, in an effort to distance themselves from the tainted name, Disney now identifies the site as Disneyland Paris. The discussion here lends some insight into a few of the reasons for Euro Disney's disastrous early performance.

To this day, EuroDisney struggles to keep its doors open, while the American and European theme parks continue to thrive. My paper for my International Business course deals with the many problems that marked the opening of EuroDisney ...

This paper introduces some thoughts about the Disney strategy choosing the place for its European park and about the beginnings of its operations; in some way related to cultural factors. It constitutes a personal answer to a case study placed in the book "International Marketing" 13/e by Philip C. Cateora and John Graham, McGraw-Hill 2007.

Mickey, a major promotion tool of Disney management did not create reason or attraction enough for the European community, unlike at the sister theme park Tokyo Disneyland. European families found EuroDisney to be an “over-rated” promotion of American culture and lifestyle, contrary to what

There were many factors that contributed in the failure in euro Disney on his first years. Bad management was one of the key factors why this company was not successful at the beginning. One of the biggest reasons was that the company assumes that everybody in Europe has money and they came up with really high prices on the tickets, restaurants and hotels. In my understanding one of the biggest factors that contribute in the poor performance of Euro Disney is that the company did not understand the marketplace. They assume that if they open a similar park in France it automatically would be successful. Another factor why Euro Disney was had poor performance was because they in America and Europe the culture is completely difference and everything

This case study is conducted on opening of a new theme park in Paris named as Euro Disney. Opening of this theme park resulted in a failure which was due to many reasons which at first includes the cross cultural differences in their operation in America and France. There were problems related to operations and staffing as well.

In early stage of Disney opening in Paris, we find that Disney was accused of ignoring French culture and criticised for exporting American imperialism in its European venture. The issues regarding language, alcohol consumption and pricing of tickets and merchandise damaged the Disney brand.

Disney’s theme parks focus on their marketing strategies in order to attract these many people. The marketing strategies play an important role in order to attract people.

The factors that led to Euro Disney’s poor performance were the lack of understanding of the French culture, mistaken assumptions, and ethnocentrism by the American management. Since the prices of the hotels and entrances were different and much higher in Europe, the park attendance was low. It was actually cheaper for European families to travel to Disney World in Orlando, FL than to EuroDisney. Eisner was a little arrogant when he assumed people

The industry analysis discusses the present situation of the different theme parks in Asia when it comes to the increase and decrease of visitors as well as these theme parks’ rankings relative to its competitors. The industry analysis also discusses Hong Kong’s

In recent years, the tourism industry has become the fastest-growing economic sectors in the world. Visitors are the most important factors for the development of tourism. To build unique, fantastic, and unforgettable attractions are the main method to conduct new business. In this essay, Hong Kong Disneyland Resort will be introduced later. Moreover, the aim of this essay is to analysis the attractions, how they manage their projects, and how they make it successful. This essay will include the background of Hong Kong Disneyland Resort, Management style, development of Hong Kong Disneyland Resort, few suggestions, and personal experience.