Euro Disneyland

Power distance describes the distance between power and the members of a particular culture. France has a higher power distance than the United States. Gudykunst describes countries with a high power distance as, “Individuals who accept power as part of society. As such superiors consider their subordinates to be different from themselves and vice

First, power distance measures the amount of layers there is between the entry level employee and the top tier managerial position. Typically, lower rankings indicate that the culture has a gradual hierarchy and less of a gap. Higher rates usually resemble a large discrepancy gauging the separation of employees and their employers. In the United States, power distance is fairly moderate at 40,

Communications figured largely in the Disney organization's decision to site its fourth theme park near Paris. The site is within a two-hour flight of 320 million Europeans. The opening of Eastern Europe is another prize for the company, which thinks that millions of people will put Disneyland at the top of a list of places to visit on their first trip to Western Europe.

It then describes Disney’s entry into Europe. The various entry barriers, decision making, differences and problems faced in setting up of the Euro Disney.

Euro Disney marketers have recognized a trend. People are going to theme parks during the weekends for adults as well as children entertainment. Indeed, there is an existing need for entertainment of this kind. Therefore, an opportunity exists in the European market that Euro Disney could have taken advantage of.

I feel that we have a low power distance, because though we all have our specific roles, some holding more power than others, we all collectively voice our options and have a collective decision making process. We all work together and we all trust each other to do well.

Hofstede defined the culture as “the collective programming of the mind which distinguishes the members of one group from that another”. His five types of cultural dimensions are the most popular in many cultural area studies, include: (1) power distance; (2) individualism vs. collectivism; (3) uncertainty avoidance; (4) masculinity vs. femininity; and (5) long-term vs. short-term orientation. These dimensions offer an insight towards behaviors and standards in the cultural context which are useful for many motivators to explore the people in different culture. The text suggested that countries with high uncertainty avoidance will lead to more job security, whereas people with low uncertainty avoidance (for example, U.S.) are motivated by new ideas and innovation. People with high power distance are motivated by relationships between subordinates and their boss, while people with low power distance are motivated by team work and relationships with their peers. On the other hand, individuals from high individualism are motivated by opportunities and autonomy; collectivism (for example, Japan) suggests that motivation should be done with group goals and support. Individuals from high masculine culture are comfortable with the tradition and division of works and roles; in a feminine culture, the motivators help people through flexible roles and work

In my opinion, these are three main reasons attributing to Euro Disney fail. Firstly, the lack of prior market research and study for European lifestyle and cultural before European Disney built. Euro-Disney chose to spend excessive expenditures on the establishment，but Euro-Disney did not recognize the geographic and cultural differences between Europeans and Americans. For example，most of Europeans will not notice leather wallpaper when they had their lunch in Disney，and most Europeans are not used to stay overnight in the theme park, so the heavy investment in hotels will bring more risk for Euro-Disney. Secondly, higher price did

The first of Hofstede’s dimensions deals with power distance. Hofstede’s description of power distance is the degree in which less-superior members of an organization within a country tolerate the unequal distribution of power, for instance, between managerial roles in a company and the employees. New Zealand has a score of 22 in this dimension, which is considered very low. A very low score depicts that equality is a predominant cultural value within the

The Walt Disney Company continued its globalization movement, and in 1992, Disneyland Paris (previously Euro Disney) opened to eleven million visitors in the first year (Karadjova-Stoev & Mujtaba, 2016). Today, Walt Disney Company owns and operates theme parks worldwide, and has produced thousands of movies. The company even has expanded into its own network stations. The company once known for feature cartoons is known worldwide with thousands of products and innovation that expires fortune 500 companies to benchmark their way of doing

Power distance is the way cultures create levels due to power, authority, prestige, status, wealth, and material assets.

Power Distance is the dimension that deals with the fact that all individuals in societies are not equal it expresses the attitude of the culture towards these inequalities amongst us. At 80 China sits in the higher rankings of power distance a society that believes that inequalities amongst people are acceptable, therefore subordinate-superior relationship tends to be polarized and there is no defence against power abuse by superiors. Individuals are influenced by formal authority and sanctions and are in general optimistic about people’s capacity for leadership and initiative. People

Power/Distance (PD), “refers to the degree of inequality that exists- and is accepted- among people with and without power. A high PD score indicates that society accepts an unequal distribution of power, and that people understand “their place” in the system. Low PD means that power is shared and well dispersed.” (www.mindtools.com) As an example from the article, Myers goes on to say, “there were basically four levels: VP, director, manager, and worker bee. You only talked to people at your level.” SK Telecom boasted that

2. Individualism vs. collectivism (IDV): The extent to which a society is based on the needs of the individual as opposed to the needs of the group.

The Project Overview. In 1981, The Walt Disney Company involved different countries in its decision on where to locate Euro Disney. France and Spain were the most seriously considered for the Euro Disney project. The advantage of this project was that it would provide more than 30,000 jobs for the host country. Spain was considered for its pleasant weather and France was thought to be a perfect location because of its central position. In 1987, The Walt Disney Company signed an agreement with the French government to locate the complex in the farming community of Marme-la-Vallee, near the French capital. However, there were concerns about the weather in France, but given the experience with