Digital Advertising vs. Print Advertising Advertising is the action of calling something to the attention of the public especially by paid announcements. This has been accomplished using a variety of mediums that have evolved through the use of new technologies. Approaches to advertising include television, radio, online, product placement, billboards, newspapers, and magazines. Digital advertising has become a more accessible and effective form of advertising than press advertising in our growing…

Zuñiga1 Angela Zuñiga Advertising Assignment #1 September 8th 2016 Advertising VS Society Close your eyes. Think about a single commercial or ad that has caught your eye, made you look back or think twice; that one ad that echoed its catch phrase incessantly, and stirred feelings inside you. As you start to remember the sound of that catchy tune playing in its background, what exactly did it make you feel or think? Now ask yourself this, why is it still lingering in your subconscious…

False Advertising vs Puffery False advertising is defined as factually false statements that are used to promote a product (Waters). Puffery is defined as the promotion of a product using exaggerated statements and opinions not intended to be factual (econedlink.org, 2014). The main difference between the two is that false advertising is an illegal form of promotion and puffery is a legal form of promotion. Yet, just because puffery is legal and the false advertising is not, does not mean that they…

An Essay on Strong VS Weak Theory of Advertising Prepared By Md. Raihan Akhtar A Debate on Strong VS Weak Theory of Advertising - Which One Is Better? ‘Advertising’ the word originated from the Latin word ‘adverto’, which means to turn around. The root of advertising can be found in ancient times such as ancient Egyptian used papyrus to make sales messages and wall posters, commercial messages and political campaign found in the ruins of Pompeii…

Your Own Foreign Advertising vs. Using Foreign Realtors What is the difference between passive and active marketing to foreign buyers? They are two major ways of marketing to foreigners - relying on business partners in that foreign country and waiting for them to send you foreign buyers (passive) or marketing your properties directly to the foreign buyers without the foreign realtors’ involvement (active). Let’s discuss the pros and cons of each. a. Passive marketing to foreign buyers Choosing…

that service or good. The American advertising industry has long been an extremely powerful aid for the American consumer culture (Taylor). For an extended amount of time in American advertising agencies were only accustomed to doing their business and advertising in print. Yet, with the popularization of music and it’s abilities as well as technological advancements, advertising agencies soon had to get over this habit and expand their way of doing business. The advertising industry had been putting…

The use of the anthropomorphism method in advertising is a key component to product and brand success in our modern society as well as in the past. According to Joshua Shaffer, the author of the article “Innovating Advertising: Conventional vs. Innovative Anthropomorphic Advertising Approaches in the Twenty-First Century,” “Anthropomorphism means the attribution of human traits or characteristics to inanimate objects.” More specifically “anthropomorphism is a feeling, emotion, or action taken by…

Advertising in the media has been a dominant feature in American culture since the early 20th century, connecting products and lifestyles as well as services and states of mind to tell society that happiness and satisfaction can be purchased. It promotes a worldview that stresses the individual and private life while being mainly about selling, telling us that the market relations of buying and selling are the appropriate forms of social relation, overall promoting a culture of consumption. The belief…

important: Media strategy or creative strategy?” Cecilia Setiawan 10167897 Advertising is a partnership between creative and media strategies. Each play a very important role in creating an advertisement, that it is almost impossible to draw a line between the two. Alasdair Reid (1994) asserts that as early as in the 1990s creative and media strategies were still very much inseparable due to the fact that advertising “used to be a very simple business” (1994, p. 15) – producing an ad was more…

comprises a detail summary of BBDO, which is a major American advertising agency network. The memo serves a purpose of providing a clear understanding of the factors that result in its large-scale size and vast recognition by the public. In order to identify its role and impact on the American and global advertising industry, the memo will focus on 5 sections summary of BBDO, which is its history, general profile, areas of specialty, key advertising campaigns, and important contributions. History…