MKT813 Business to Business Marketing CASE 2 EUROPEAN B2B OFFICE FURNITURE INDUSTRY PRESENTED BY: Reema Badlani Yogesh Badlani Mayur Khanna CASE STUDY IN THE EUROPEAN B2B OFFICE FURNITURE INDUSTRY E-commerce focuses on solutions that enable enterprises to reengineer their structures and become flexible organizations that are able to corporate with their clients, suppliers, and partners. These solutions help in creating value by improving collaboration, work specialization information sharing and responsiveness. There is a two dimensional classification scheme of interfirm relation. In each of these four typologies interfirm relations are identified: 1. Many to many (E-marketplace)- many buyers and sellers are able to transact, …show more content…
But they not only have to provide the information to the clients but also manage the information and keep updating it from time to time. This effective informative website will promote the company’s image by showing its dynamism and innovative spirit and also create brand loyalty. They believed that this will not only represent a step towards efficient relationship but also a way to increase loyalty and show customers that how they can add value. This will also act as differentiation strategy and at the same time reduce the on-site assistance and its related costs. ONLINE PROCUREMENT Through the company’s e-procurement system buyers are able to access a customized catalog of products and services as well as buy products that are not included in the catalog. So only providing information is not enough, the clients should also be able to pay online. Consequently, its necessary that to implement procedures that guarantee secure economic transaction, so as to manage online payments. There is a greater effort required when it comes to online procurement. E-procurement is where the client buys an e-procurement software that enables online purchasing and asks them to provide with an e-catalog. The benefit deriving from the e-procurement systems are mainly related to the costs control, as the e-procurement systems allow automatically transmission of orders collected and process them quickly. Whereas from the suppliers point of view, e-procurement will provide them an
Through e-Procurement system we can improve redundancies in the business process and operations, gain in productivity by upgrading procurement processes. Cost savings by reducing processing time, rationalization of a large number of BAL suppliers and maintaining relationship with Key Suppliers.
Riordan Manufacturing has developed the website to ensure that its customers and employees are aware of the internal happenings of the company. Educating your company’s community is an excellent way to ensure job satisfaction and promote the feeling of security for your customers, but you should put more effort into this than simply writing out the information in memo format and posting it. A company’s community should be allotted the same considerations as a potential first time customer. This means the same rules apply for this portion of the website as the public portion of the website. The website should be designed to entice the target audience into reading the information. This can be done with the proper color schemes, visual aids, and effective navigation.
E-procurement has had an increasingly important role in business-to-business(B2B) commerce. Web-enabled B2B e-commerce enhances inter-organizational coordination resulting in transaction cost savings and competitive sourcing opportunities for the buyer organization. E-business has radically altered the ways in which firms interact with their suppliers(Phillips 2003). Continued improvements in Internet technology connectivity provide an opportunity to make procurement for goods and services more transparent and efficient. Six forms of e-procurement applications
Maintaining website –The way of transmission of the information should be improved and at the same time there should be a set of standard format in the information is being entered into the database. Company website need to be redesigned and unified across all product groups. And also the website should include frequently asked questions tab for the customers where they easily find the answers to commonly asked question which will be helpful for the customers to simplify their question without calling the customer services.
Developing a proper online website including all the customer friendly features such as online takeaway ordering system, table booking ,delivering, product and service information guide, location, functions , special events and many more future promotions would be the second objective of this report.this relevant strategy will be launched by December 2014 and will count 500 members sign up withing consecutive six months.
Electronic commerce technology and practice has been sought after since the development of the World Wide Web, and many business institutes and corporations have turned to electronic commerce technologies with hopes to develop the efficiency and effectiveness of their business models through e-commerce. A very prominent form of e-commerce is e-procurement which is mainly for B2B transactions occurring between businesses.
Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.
Therefore the installation, maintenance and customization of the e-commerce services should be based on various shopping carts which includes; Drag and drop designs, password protected web pages and individual pages for new products and the bestselling products, to name a few. These shopping carts offer various features that enable online product management services which should be crucial to the organization. In addition, they offer internet payment options such as, merchant accounts that should be helpful to the organization (secure trading, 2014). Also, they can support processing of credit cards in real-time. They can support payment by checks or cash on delivery. In addition, checks by email and manual getaways where; orders and information of payment are collected and processed offline.
For instance, a number of information technologies had been made available to owners of business organizations for this purpose, from less-sophisticated to more advanced systems. The supply chain operations of most businesses have been enhanced through information technology mainly when the concepts of business and consumers (B2C) and business partners (B2B) were introduced.
The structural changes needs to address the progress of the furniture industry which is already matured.. By 2001, the company had opened foreign subsidiaries in 32 nations. Currently, the group operates in 43 nations and has 328 stores in 28 states across the globe (Inter IKEA Systems B.V. 2016). This include geographical location such as the West Europe, Scandnavia, North America, East Europe, Asia and Australia. The expansion strategy of the company intends to venture into the Japanese market. Currently, the group is led by Peter Adgnefjail who is the president and the CEO. Agnefjäll t ishe Group Management of IKEA (White, 2004). Following the ambitious intention of the IKEA to expand globally, the leaders of the group ought to adopt an innovative geographical area organizational structure to support its international operations and administrative process.
E-business is the “use of Internet technologies to link customers, suppliers, business partners, and employees” (Information Week, Dec 13, 1999). This can be in the form of e-commerce websites that offer sale transactions, customer-service websites, intranets and enterprise portals, extranets and supply chains, and lastly, IP electronic data interchange. The use of these different networks and technologies all businesses to improve, enable, enhance, invent, or transform a business process. Basically, technology helps build and manage relationships within a business to potentially transform a firm into a networked entity with seamless supply chains and superior value creation processes.
An e-procurement system is an information technology based system which is at the input end of the supply chain. These systems have been increasingly connected and embedded with other infrastructures to initiate growth of the companies. Due to which, they have become an integral part of the supply chain management. E-procurement system can improve the effectiveness of operation processes and transparency of supply chain since it helps to improve the efficiency of value creation.
Electronic business is a sort of business where the Internet or the Web is utilized as a commercial center for managing transactions. In e-trade, digitally empowered business transactions are usually captivated between and among associations around the globe. Digitally empowered transactions allude to transactions that happen over the Internet and the Web with the assistance of advanced advances. Business transactions allude to transactions where cash is included for trade of items or administrations. No trade happens when no cash is, no doubt traded Since we are on the planet where advances and new advancements are quick developing and e-business being the following huge technique for organizations to addition more pieces of the pie, build benefit, target purchasers, and fulfill their needs and needs, a few potential programmers have likewise flourished their path into the data age period. All things considered, the Philippines have received a bill where shoppers can delight in some manifestation of assurance over the Internet. Some of these customer situated focuses are incorporated in the bill: First, in instances of no conveyances or wrong conveyances, customers can document a claim where permissible electronic proofs will be followed up on by the judge. Second, since contracts could be put away electronically, encryption innovations ought to see to it that it is kept at its unique and unaltered structure. Ultimately, Internet administration suppliers are not allowed to
To fully understand, how e-commerce impacts a company we must first investigate the real meaning behind e-business, this system was created to create a pathway that is catered to market services and goods. This entity was formulated for companies to conduct business. The relationship between customers and merchants can be attributing to e-business. This report will outline the functions of e-business. And how a company relies on it and outlines the system of e-business to establish a connection between customers and merchants. For a person to fully understand the strategy behind e-business we must explain through examples.
Thanks to development technology, e-commerce, which has revolutionized nearly every industry in the world has become more and more popular and effect on a business and people (Bandyo-Padhyay, N. 2002). According to Bandyo-Padhyay. N (2002), it is a trendy expression that web based business performed in the right on time to the center of the 1990s and quickly turned into a typical term in the business and scholastic world. Internet business (Electronic trade) implies working business electronically which is exchanging products, services, and expertise utilizing PCs connected to each other. Nowadays, a business should respond to the growth of e-commerce, if they want to remain competitive. This essay will show the importance of e-commerce,