Evaluate The Effectiveness Of Public Health Campaign

Underage drinking is very common in the United States. Alcohol is the most commonly used and abused drug in the United States, even more so than illicit drugs (Marijuana, Cocaine, etc…) and tobacco. “In 2012 the National Survey on Drug Use and Health reported that 24% of youth aged 12 to 20 years drink alcohol and 15% reported binge drinking. In 2013, the Monitoring the Future Survey reported that 28% of 8th graders and 68%

Despite the current legal drinking age being 21, underage drinkers have a virtually unlimited supply to alcohol because parents, siblings, and friends that are of age can easily supply them with booze; 26 percent of underage drinkers receive alcohol from parents or family members. In fact, 40 percent of young adults receive alcoholic beverages from friends and family (2008, Edgar Snyder). “When asked how easy it would be to get alcohol, most 8th, 10th, and 12th graders said ‘fairly easy’ or ‘very easy’” (2008, Edgar Snyder).

whether they want to persuade the clients or do they only want to simply act as a guide to help the clients to make an informed decision on the information given. Example of government health promotion that uses an educational approach is the stop smoking campaign by the NHS and also the life campaign that focuses on healthy diet for the UK populations known as change4life. It focuses on children and their family to have a healthy lifestyle by encouraging them to eat healthy and exercise

In 2008, a National Institutes of Health Survey counted a total of 1.3 million children from the ages of twelve to seventeen that have experienced alcohol abuse just within the last year, and a total of 2.3 million young adults from the ages of twelve to twenty who have drunk five or more times within a single occasion. “At age twelve, 11 percent of boys and 9 percent of girls have commenced drinking, and 1 percent of them are classified as binge and heavy users. By age fourteen, the numbers are 31 and 33 percent use, respectively, and 6 percent of them are binge and heavy users. At age eighteen years, 73 percent have commenced drinking, 42 percent have used alcohol in the past month, and 39 percent are heavy users,” (Sherwood, 2012, p.1). However, the most common group in which abuses the use of alcohol is the college age. In 2007 alone, over 1800 college students were killed due to alcohol-related accidents, along

Teens who do not drink are less likely to engage in sexual activity than teens who do drink (“Questia”). While impaired, people are more likely to have sex with someone they do not know. Taking that risk can be very dangerous, because they become exposed to diseases or expose others. Failing to use birth control in this kind of situation can lead to teenage pregnancy; therefore, the teen may or may not know the father of the child. It is stereotypical for teenagers to engage in sexual activity while under the influence of alcohol. When people are drunk, they lower their inhibitions, allowing themselves to let go more than usual. Many people are against sex before marriage, but teens rarely bother to make sure that happens while drinking. Alcohol tends to ease teenagers insecurities and makes them feel more open or fearless. The undeveloped, immature brain that allows teens to drink, will most likely regret sexual decisions while under the

in Olinger 1D). But how many children are drinking? A survey of 13,800 elementary students found that many children tried alcohol before they finished fourth grade, three in four middle school students reported alcohol was easy to get and, one in four high school students admitted to drinking (qtd. in Olinger 1D). Nationally, 50 percent of twelfth-graders admitted drinking alcohol over a thirty-day period (qtd. in Sowell 19A). And, [a]t least 90 percent of college students drink [alcohol] (qtd. in Benenson 35).

Most alcoholics are more tolerant to teenage drinking and will do very little to stop it. According to the NHSDA, by the age of 17, “70% [of children of alcoholic parents] had begun drinking alcohol” (“Children of Alcoholics are More Likely to Abuse Substances”). What starts out as rebellious teen years can very quickly turn into a lifelong fight with alcohol addiction.

Each year about 5,000 people under the age of twenty-one die from causes related to underage drinking. Today, about 10.8 million children and teens, ages twelve to twenty-one are underage drinkers. Teens start to drink because of the environment around them, their physical changes, emotional changes, and the increase of independence. Alcohol is now the most widely-used substance among teens. Many think that drinking is less serious than drug use, but that is not the case. Alcohol is a depressant that could alter with your brain, which could lead to disease and serious health effects later in life. Preventing teens using alcohol could save many lives.

Alcohol plays a major role in society today. It is constantly being in our minds through advertisements, whether its commercials or

The implementation of the action plan requires the participation of many parties, each with a different role. The functions of the participant are synergistic. The action plan will need resources and services that are expensive to provide, but which can easily be obtained from other providers that have a stake in the campaign. Also, necessary network connections are essential to forward the agenda of sober drinking. The partners are a solution to this problem.

The Campaign to End Obesity is a national public health campaign whose overall motto is “to advance America’s journey to healthy weight.” It is known in this current age that two-thirds of America’s adults and one-third of the youth population are overweight or obese. Even more shocking is the fact that over $200 billion has been spent on medical costs attributed to obesity. Obesity will be the main contributor for why this generation of youth will live shorter lives than their parents if we keep going at the rate we are now. This public health campaign was established in

Alcohol remains the most commonly used substance among youth in the United States with use rates far exceeding that of other substances. Nationally, almost half of all tenth graders and thirty percent of eighth graders drink alcohol (Mothers Against Drunk Driving, 2015). Teen alcohol use results in the death of 4,700 youth per year (Mothers Against Drunk Driving, 2015). In Texas, 67% of high school students have used alcohol at least once in their lifetime and 36% drank alcohol in the past month (Texans Standing Tall, 2013). Parents commonly ignore or underestimate the problem of underage drinking. While one is six teens binge drink, only 1 in 100 parents believes his or her teen binge drinks (Mothers Against Drunk Driving, 2015).

Why do teenagers choose to drink? This question is ever-present in the minds of parents and caregivers. Teenagers who drink do not comprehend the widespread and longterm effects of their actions. Consuming alcohol is very harmful to the teenager, friends, family, and even strangers. Nearly ten million young people ages twelve to twenty reported consuming alcohol in the past thirty days, with “consumed” being defined as more than a couple sips (“11 Fact About Teens And Alcohol”). These are not good numbers for underaged individuals. Teen drinking is an important factor which can lead to serious injury or death. Teen drinking is a serious issue with life-altering consequences and cannot be ignored.

For example, according to the National Institute on Alcohol Abuse and Alcoholism (NIH), about 33% of teens have drank an alcoholic drink by the age of 15. In addition, underage drinking and use of drugs negatively impact a teen's still developing brain.

One major health promotion topic that I would like to discuss is alcohol. Alcohol is the substance most commonly used by adolescents and is associated with the top four leading causes of morbidity and mortality among teens (Kann, et al., 2014). The adolescent stage has been identified as a period when the young adults is at the peak risks for onset and intensification of alcohol and marijuana use (Weitzman, et al., 2015). It is important that such health problem is addressed during this stage of development. When adequate education or instruction is given to teens, some of the important health and social problems that either start or peak during adolescence could be