Q1. Evaluate Zagat using the competitive forces and value chain model. Ans: Zagat is the victim of competitive forces: new market entrants and substitute products and services when other corporations offered services that surpassed the zagats online content which stood behind a online payment wall. The other corporations being Yelp Groupon and google places, Zagats goal was to establish as a market leader it failed to do so. The organizations primary activities remained offline with its printed restaurant guide book. Even though it was the first company to come up with the idea of user generated content. It botched its well established strategic advantage when it chose to put up a paywall for its online content. Q2. Compare Zagats and Yelps commerce business model. How have those models affected each company’s web strategy? Ans: in the year 2011 the company Zagat was trailing in the race between yelp and other free review sites. Yelp drew much greater traffic than the Zagat.com, in the year 2012 from Jan to Apr Zagat had 310,000 users while Yelp had 31 million. The company claims it has more users but the difference can be clearly estimated. If we take a look the respective websites we can notice that zagats …show more content…
While moving to new cities the people may not know what is the time the restaurant operate the menus location etc. Zagat’s mobile app allows people to locate the restaurant closer to them using the geolocation. The latest version released in the year 2011 also includes full visual overhaul to increase ease of use and also to integrate with the food spotting and foursquare to provide photos of dishes and meal tips based on the experience of the customer that have been to the place before. These changes in the application make it more social. Another feature of the app being the ability to download the guides directly to the phones. That way the user can access the info even if the internet is not
* Choose two companies from the same industry that have been deemed successful by the standards of that industry. Analyze each of the company’s business models. Next, evaluate the characteristics of
Guest loyalty, developing employees, expansion, and increased sales are the corporate vision that Zaxby’s has used to grow and develop its brand.
* Choose two companies from the same industry that have been deemed successful by the standards of that industry. Analyze each of the company’s business models. Next, evaluate the characteristics of
1. What Internet business model would be appropriate for the company to follow in creating a Web site and why?
1. Compare Pandora's original business model with its current business model. What's the difference between "free" and "freemium" revenue models?
The company Zynga, which was conceived in 2007 by founder Mark Pincus, became a top company in the social gaming world. At first, they partnered with Facebook to get their games noticed. Soon enough, over a billion of their users were playing fun and addicting games like Poker and Words With Friends. Zynga.org was also created to help donate in-game profits to various nonprofit organizations to help better the future of many individuals through gaming. Not only that, their employees would also donate to the charity of their desire. A company like this would seem to be one that would excel in the market place. However, in recent times, various external and internal factors have been undeniably affecting them.
1. Looking into the future, the cost of products, a well executed customer service along with information about products, web platforms, lean operating, fast delivery time and reliability will be key factors in determining a company’s success in the online jewelry industry. Consumers want the best quality product at the best price and as fast as possible. In today’s society consumers are educated enough to research before purchasing; this ensures a company needs to have accurate, well organized information regarding their products. Being an online retailer, a company needs to provide all the same factors as a storefront would, giving the
For example, I always look at prices first, if I notice a pair of 99 cent earbuds on Amazon, and a pair $5.00 earbuds on Zappos, I would purchase the 99 cent pair from Amazon. “How can Zappos compete with that?” Unfortunately, there is always going to be competition in business, that is what makes the world great. However, the key is to find that niche which will allow your company to stand out among all the others.
In 2008, Zappos reported annual revenues exceeding $630 million; and in 2009, the company celebrated its 10th anniversary by reaching $1 billion in annual sales (Twitchell, 2009).
The company to be analyzed, iPremier, is a retail company that trades in luxury goods with a vibrant online shopping business channel. Founded in 1996 in Seattle Washington, iPremier workforce consisted of mostly young employees and a few experienced managers. iPremier business/sales approach was balanced at the direct sales/store level, and web sales level as well. The company’s business model was heavily dependent on the internet where potential and current customers are able to view items before ordering. This capability meant profitability for iPremier. To continue growth, iPremier contracted an external agency to handle its web site and other information technology infrastructure.
5. Compare and contrast your chosen websites: which website is more likely to be successful than the other, and why?
To establish, linking multi-functional software that benefits not only consumers, but also the business itself from inside and out. It is a strategic software that will send all collected data to the appropriate, linked finance system, real-time orders sent instantly to chefs, real time receipts to customers, real-time training aids, and the remainder of the staff will get real-time job duties and information. Meanwhile, the staff is then able to better focus on customer service and the actual organization needed to successfully run a restaurant and serve customers. Currently, in other parts of the world this system is under developed and only capable to assist the servers. Thus, the strategic planning processes has been thoroughly thought out, S.W.O.T analysis, market segmentation, target markets, product positioning, and product offerings, to better innovate the currently
It consumes a lot of time and sweat of the restaurateurs to ensure their presence but fortunately, technology can help with all quite elegantly. Mobile Point of Sale (mPOS) is an affordable technology in the restaurant industry is famous for its role speeding up operations, ensuring more personalized service, and streamlining the dining experience. Even more and more operational tasks are now being handled with the technology tools. But most importantly, these tools are assisting restaurants in managing the vast amounts of data collected by them on a daily basis and utilizing this information to track trends and project future moves thus ensuring more better and informed business decisions taking place.
This gave Zagat a competitive edge compared to other firms operating. But, in the dot com bubble age, Zagat did not carry out their activities efficiently and effectively which affected the overall growth of the company, And due to their battle to find a business model that stayed true to the company origin, companies like yelp were able to successfully take over Zagat. In a market like the one in which Zagat operates, it is easy to enter and start a new business. It requires only a small start – up cost, effective and highly synchronized business model and there are no barriers to entry. This enabled a new company like Yelp to outperform Zagat and grow rapidly in a short period of time.