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Evaluate Zagat Using The Competitive Forces And Value Chain Model

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Q1. Evaluate Zagat using the competitive forces and value chain model. Ans: Zagat is the victim of competitive forces: new market entrants and substitute products and services when other corporations offered services that surpassed the zagats online content which stood behind a online payment wall. The other corporations being Yelp Groupon and google places, Zagats goal was to establish as a market leader it failed to do so. The organizations primary activities remained offline with its printed restaurant guide book. Even though it was the first company to come up with the idea of user generated content. It botched its well established strategic advantage when it chose to put up a paywall for its online content. Q2. Compare Zagats and Yelps commerce business model. How have those models affected each company’s web strategy? Ans: in the year 2011 the company Zagat was trailing in the race between yelp and other free review sites. Yelp drew much greater traffic than the Zagat.com, in the year 2012 from Jan to Apr Zagat had 310,000 users while Yelp had 31 million. The company claims it has more users but the difference can be clearly estimated. If we take a look the respective websites we can notice that zagats …show more content…

While moving to new cities the people may not know what is the time the restaurant operate the menus location etc. Zagat’s mobile app allows people to locate the restaurant closer to them using the geolocation. The latest version released in the year 2011 also includes full visual overhaul to increase ease of use and also to integrate with the food spotting and foursquare to provide photos of dishes and meal tips based on the experience of the customer that have been to the place before. These changes in the application make it more social. Another feature of the app being the ability to download the guides directly to the phones. That way the user can access the info even if the internet is not

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